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U.S. Travel Association appoints KBC to promote annual IPW International Marketplace

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KBC secured the three-year appointment following a competitive tender issued by U.S. Travel in July, and the agency has already commenced work activities in support of IPW 2015.

The U.S. Travel Association, the national, non-profit organisation representing all components of the US travel industry, has appointed KBC PR & Marketing to promote its annual international marketplace, IPW, in the UK.

KBC, which has extensive experience in the North American travel arena and currently represents 12 US states, Washington DC and the Florida Keys & Key West, will undertake a range of PR activities in support of the event, with particular focus on co-ordinating the accreditation and attendance of leading UK travel media.

IPW, formerly known as International Pow Wow, is acknowledged as the largest single generator of travel to the US. Over three days of intensive pre-scheduled appointments, more than 1,000 travel organisations from every US region and industry category connect with more than 1,300 international and domestic buyers, while nearly 500 media representatives seek out the latest travel stories.

KBC secured the three-year appointment following a competitive tender issued by U.S. Travel in July, and the agency has already commenced work activities in support of IPW 2015, scheduled to take place in Orlando, Florida from 30 May to 3 June 2015. KBC Account Director Jo Thomas will lead activities on the project.

Malcolm Smith, general manager of IPW, commented: “We were not only impressed with KBC’s innovative plan to improve and increase UK media attendance at IPW, but with their energy and creativity. Their verbal and written presentation made them stand out among the shortlisted agencies.”

KBC Managing Director Helena Beard added: “For those who promote and sell the US, IPW is much more than a trade show - it’s an essential fixture in the industry calendar and plays a crucial role in product and marketing decisions.

“We aim to create the same buzz among the print, broadcast and online travel media, making IPW a must-attend event for anyone interested in writing, filming or talking about the US.”
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