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Understanding the difference between vinyl and flex banner printing

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The type of material and printing medium you use is entirely up to you. It all depends on your pocket and how you want to run your marketing campaign.

When promoting your brand, you always want to choose the most effective and affordable method. Banner printing is an excellent option, and it has been used for a long time because of its advantages to marketing campaigns. There are different types of banner printing and each with its pros and cons. In this piece today, we'll look at two commonly used printing styles - vinyl and flex, the benefits and cons of each, and how to decide which one to use to promote your business.

Vinyl printing
Vinyl banner printing has increased in popularity over the years because you can now use colors to print on vinyl. If you choose to go with vinyl for your banner, you can design the colors and desired patterns and show them to your sign maker. They then use a special machine that can cut the vinyl into the selected design and patterns. 

Once it's cut, it's applied to the appropriate surface like a banner board. While flex is usually applied to a medium using heat, vinyl is stuck to your banner or sign using adhesive material attached to vinyl. The application is similar to a band-aid, which needs to have the adhesive pulled and stuck to a surface. This is why vinyl banners are prone to wrinkling.

One of the benefits of using vinyl is you can make large-sized high-resolution prints. Imagine up to 200 feet, and they are economical and last longer. Vinyl can be used on different surfaces like glass, metal, plastic, etc. While they work well with smooth surfaces, some can adhere to textured surfaces like concrete using special glue.

Flex printing
Flex is softer and more flexible, unlike vinyl. Flex material is printed on and recolored using special printers. The industrial printers operate like any other inkjet mechanism, but these printers are specially designed to work on flex material. Vinyl and flex may be similar, but they generally have different uses and the materials used are different.

Once printing is done on a flex material, it's then applied on jackets, t-shirts, sweaters, and flex boards. The flex material is attached to the end product using heat with presses that bond the material to the surface. Other flex printing applications include the point of purchase signage, custom office signs, trade show displays, retail store signs, and real estate signage. 

Bottom line
In the end, the type of material and printing medium you use is entirely up to you. It all depends on your pocket and how you want to run your marketing campaign. If you choose to brand clothing material to create brand awareness, then flex printing is the perfect fit. However, remember that flex can be slightly more expensive compared to vinyl. While vinyl is usually used for smooth surfaces and signs, you can use it on your business location and put up big banner signs that draw potential customers' attention. 

Whatever you decide, make sure to use https://www.printmoz.com/vinyl-banners to create your banners, and request a free quote as you decide which option to use.

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