More work-from-home, work remote, and contractor business models will lead to a spike in midweek travel as consumers are more able to take advantage of lower prices and fewer crowds.
At Vacasa, they manage more than 4,500 vacation rentals across the globe – and they handle the entire process from marketing to maintenance. That means they’re versed in photography, SEO, engineering, customer service…the list goes on. And their 1,400+ staff have a lot of insight into the travel space across many specialties. Here’s what they’re expecting in 2017.
A new type of traveler
As millennials continue to delay marriage & kids, “spontaneous travel” will rise in popularity. Last-minute travel deals and discount packages will gain momentum and the space will become even more crowded.
As inexpensive domestic flight deals continue to trend, cities with those direct flights will become popular last minute destinations.
More work-from-home, work remote, and contractor business models will lead to a spike in midweek travel as consumers are more able to take advantage of lower prices and fewer crowds.
Prediction: New businesses to offer remote workers and their companies discounted travel packages for longer stays. Paired with consumer appetite for longer stays and more authentic living experiences vs. quick vacations, this will succeed.
New must-visit destinations
More ecotourism, nature travel, impact travel, and remote travel following overwhelming election cycle and media exhaustion. Predicted spike in visits to national parks.
Canada will rise as a destination as it offers free national park admission in 2017.
Oregon, Idaho, Montana, Wyoming, Nebraska, Kansas, and Iowa will see an influx of tourism due to the total solar eclipse in summer 2017. Campsites are already selling out!
U.S., Central America and South America are on the rise, based on Vacasa search data.
Personalized marketing evolves
Travelers expect and demand ultra-targeted travel marketing based on geographic location, personal data, and now, hobbies and interests.
Travel businesses need to cater to individuals in 2017 to win, especially with increased competition. For example: Mushroom hunters expect to know where the next mushroom picking festivals will be held!
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
