FORT LAUDERDALE, FLA. – With cruise lines announcing vaccination requirements and governments worldwide reducing travel restrictions on people who are vaccinated, the American Society of Travel Advisors (ASTA) reports that 44 percent of Americans are getting vaccinated so that they can travel. To capitalize on this trend, the marketing team at Dream Vacations, CruiseOne and Cruises Inc. has created promotional items and graphics showcasing the hashtags #HaveVaccineWillTravel and #HaveVaccineWillCruise.
“We are seeing our cruise and land vacation bookings increasing every day, sometimes even surpassing 2019 numbers, as a result of a pent-up demand for travel coupled with increased confidence that vaccinated Americans are experiencing,” said Alicia Linden, director marketing for Dream Vacations, CruiseOne and Cruises Inc. “This marketing and social media campaign celebrates the significant opportunities that vaccines are creating to aid in the return of cruising and traveling.”
Travel advisors with the three brands have access to stickers, magnets, t-shirts, flyers, and social media posts. Those who choose to take advantage of these materials are encouraging their friends, family, and clients to post photos on social media promoting their post-vaccination vacation using the #HaveVaccineWillTravel or #HaveVaccineWillCruise hashtags. What makes this promotion different than others is that while the corporate headquarters team created the assets, the social media campaign is being entirely driven by agent engagement on a voluntary basis.
Linden adds, “Our marketing team has their fingers on the pulse of what is trending, and they are always at the forefront - creating inspiring and engaging marketing programs. Throughout the pandemic they have created innovative campaigns that promote vacation inspiration, and this is no different.”