WILLISTON, VT – With the start of a new year and new decade, VBT Bicycling Vacations, the leader in active vacations since 1971, has identified three trends travelers can expert in 2020 based on insights from guest bookings over the past year. From e-bikes going mainstream to more women-only and multigenerational travel, here is a look at what will be big in biking vacations in the year ahead.
E-bikes are having a moment. 2020 is shaping up to be a banner year in the use of e-bikes on cycling tours, with the technology becoming an essential component of active vacations and a game changer for cyclists of all abilities, fitness levels and ages. Over the past year, VBT saw a 55 percent increase in guests selecting e-bikes over any other style, with 22 percent of men and 32 percent of women choosing this mode of transportation. Today, VBT offers complimentary e-bikes on more than 50 itineraries worldwide, providing guests with an added boost whenever they want (or need) it, whether riding uphill, extending their range at the end of a long day, or to keep up with riding partners of different abilities. Popular itineraries for e-bikes in 2019 included Spain: Andalusia, Cordoba and Granada; Scandinavia: Denmark & Sweden; Portugal: Lisbon, Evora & the Algarve; Italy: Southern Tuscany & Giglio Island; and Croatia: The Dalmation Islands. On the Croatia tour alone more than 50 percent of guests selected an e-bike.
More women are traveling together. VBT Bicycling Vacations saw a nearly 100 percent increase year-over-year in all-women groups traveling together, reflecting a trend resonating throughout the industry as more women prefer the camaraderie of an all-female group trip based on a sense of empowerment, connection and the freedom to experience new things. Itineraries such as Scandinavia: Denmark & Sweden; Massachusetts: Cape Cod & Martha’s Vineyard; Croatia: The Dalmatian Islands; Spain: Andalusia, Cordoba & Granada; Italy: Puglia, Alberobello & Lecce; and South Carolina & Georgia: Charleston to Savannah offer countless opportunities to pedal among some of the world’s most stunning landscapes, explore cultural treasures and history, learn about local customs, dine on the freshest cuisine, and make friendships that will last a lifetime.
Multigenerational travel will become more popular. 2020 will be grand for grandparents taking trips with their children and grandchildren, as the multigenerational travel trend continues to grow. VBT saw an eight percent increase in boomers traveling with their families over the past year, and the company expects the trend to continue and increase as mature travelers remain healthier and fitter, more adventurous, and keen on staying younger and more active than ever before. Top itineraries for multigenerational families to create memories to last a lifetime include Croatia: The Dalmatian Islands; Italy: Southern Tuscany & Giglio Island; Italy: Puglia’s Undiscovered Coast; Italy: Valley of the Dolomites; Slovenia, Austria & Italy: Alpine Valleys; Italy: Coastal Villages of Tuscany; Scandinavia: Denmark & Sweden; Czech Republic, Germany & Austria: Cesky Krumlov & Wachau Valley; and Ireland: Galway and Connemara Coast.