Job losses are never welcome news, but the demand disruption caused by the coronavirus has left airlines the world over in a fight for survival. They are having to make tough, unenviable choices.
Following the announcement that Virgin Atlantic is to cut 3,000 jobs and cease operation at Gatwick, Nick Wyatt, Head of R&A and Travel & Tourism at GlobalData, a leading data and analytics company, offers his view on the situation:
“Just yesterday GlobalData said that major airlines feel a leaner, more agile business is what is needed and that they will shrink. Virgin Atlantic’s announcement today serves as further proof of this and shows that the impact of COVID-19 on airlines will not be short-lived.
“Like British Airways’ recent announcement, the news from Virgin Atlantic today is sad but unsurprising. It is also eerily similar in terms of the detail: warning of job losses and a possible cessation of operations at Gatwick. There is a clear point of commonality: becoming smaller, and this mirrors noises coming from major US carriers American Airlines and Delta.
“Job losses are never welcome news, but the demand disruption caused by the coronavirus has left airlines the world over in a fight for survival. They are having to make tough, unenviable choices.
“They need to preserve cash and cut costs to ensure they live to fight another day, particularly as it becomes increasingly apparent that the impact will of the pandemic will be measured in years not months.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
