The innovative platform for end-to-end passenger flow management and improved airport business intelligence has been presented this week at the Future Travel Experience Exhibition in Singapore.
SINGAPORE – A specialist on passenger experience, Vision-Box has revolutionized the aviation industry with the first 100% self-service airport journey. Happy Flow unveiled a world of possibilities in innovative and comprehensive new methods of biometric passenger flow management. The engine driving Happy Flow is Orchestra, an integrated passenger journey management software where each stakeholder has their own view of all integrated airport processes.
With Orchestra, each stakeholder can define passenger workflows and rely on a catalog of published services to write their own relevant business rules. Based on biometric transactions initiated by the passenger at each sequential self-service Happy Flow touchpoint – be it mobile, check-in kiosks, bag drop, security, border or boardinggates – high quality and real-time data on passenger identity is stored on a virtual Passenger Data Envelope, where each passenger’s unique information is stored in a highly secured manner utilizing Privacy by Design Principles.
Once again leading the industry into the future, Vision-Box exposed the power and versatility of Orchestra at Future Travel Experience Global Asia Expo in Singapore, one of the world’s principal gatherings of leading travel industry businesses, government representatives, and insider experts.
Vision-Box had a special presence at the FTE Asia Expo Seminar Stage. Under the theme “Fast Travel & Baggage Advancements”, João Sena, Business Unit Manager of Vision-Box Australia has unveiled what’s behind the company’s revolutionary Happy Flow and revealed how the open services platform Orchestra is connecting all airport stakeholders, managing passenger flow intelligently.
Sharing the stage with IATA in a remarkable initiative, Vision-Box covered the latest trends on passenger processing, based on future visions from IATA on Auto Check-in, Passenger Communications, Biometrics Developments and Document Checks.
Pedro Torres, Marketing Director, highlights that “Orchestra is the first open services, cross-stakeholder platform for improved process monitoring, business intelligence and decision-making built upon biometrics. Combining all identity and border management solutions into a complete set of intelligent layers, Orchestra effectively digs into a gold mine of different security, efficiency and value-creation opportunities for every airport stakeholder. Aruba International was the first airport in the world to deploy Vision-Box’s 100% self-service Happy Flow and major international airports will soon announce its adoption.”
Demonstrating its exceptional benefits to aviation stakeholders, Orchestra incorporates a set of Business Intelligence tools that allow the definition of custom Business Rules where stakeholders can raise alarms and trigger actions based on information from various sources. For example, an airline may wish to define a rule to keep luggage on hold for a passenger who is severely delayed, thereby allowing the airline to avoid a flight delay because of baggage off-loading. Similarly, an airport may wish to define a rule triggered by a large number of passengers checking in or crossing security access gates, thereby automatically opening more security lanes. Retailers and airlines may also offer customers personalized services according to their location and demographics, personalizing each offer to the individual passenger.
During Future Travel Experience Global Asia Expo, Vision-Box showcased a true end-to-end passenger journey, with a live demonstration of Happy Flow and Orchestra and how they play a fundamental role in the airport ecosystem. In particular, how the information made available by Orchestra is used to answer important questions such as in which areas of the airport passengers are spending most of their time, whether passengers have crossed specific touchpoints and how delayed they are: in a nutshell, visitors were offered a true vision of the airport of the future.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
