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Visit Finland utilises Travelport’s travel commerce platform to boost Asian stopover traffic

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Under the first stage of the agreement, Visit Finland will leverage Travelport’s Digital Media Solutions to promote Finland as a key stopover destination through an integrated digital media campaign.

SINGAPORE – Travelport, a leading travel commerce platform, announces a new marketing partnership with Visit Finland which aims to target Asian travellers visiting Europe via its stopover programme. 

Under the first stage of the agreement, Visit Finland will leverage Travelport’s Digital Media Solutions to promote Finland as a key stopover destination through an integrated digital media campaign. As part of this awareness campaign, Visit Finland and Travelport will also be hosting an online competition by inviting travel agents to share how they can better promote Finland as a stopover destination to their friends or clients. Winners of the competition will receive two round trip tickets and experience Finland’s stopover offering.  

Kaisa Kosonen, Program Manager, StopOver Finland by Visit Finland, commented: “We are delighted to partner with Travelport to capitalise on their innovative technology and global reach. Attracting more stopover visitors from Asia is key to our growth strategy. We are excited to be promoting the vibrancy and stunning beauty of Finland to Travelport’s extensive network of travel agents worldwide.”

Anna Au-Yeung, Global Head of Destination Marketing, Travelport, further added: “We have a highly tailored programme in place for Visit Finland’s stopover campaign which I am confident will generate more awareness and growth.”

Travelport’s Digital Media Solutions is one of the core elements of Travelport’s Beyond Air initiatives, consisting of payments, hospitality, advertising and mobile commerce. High-impact marketing tools, including Travelport Headlines, Sign-On Messages, and Electronic Direct Mail, which help travel providers and organisations increase revenue by maximising communications across Travelport’s global network, delivering targeted sales and promotional messages that influence purchase decisions, before, during and after the point-of-sale.

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