The biggest online-voting competition for tourism films is back. From 1st to 20th October, the worldwide audience is invited to vote for the World’s Best Tourism Film at cifft.com. In its fifth consecutive edition, the CIFFT “People’s Choice Award” features 49 videos from 22 countries.
Among the participants are tourism films from Australia, Austria, Azerbaijan, Bosnia & Herzegovina, Bulgaria, Croatia, Fiji, Finland, France, Greece, Hungary, Iceland, Japan, Kazakhstan, Lithuania, Poland, Portugal, Qatar, Slovenia, Spain, Taiwan, and Uganda.
The initiative of the International Committee of Tourism Film Festivals (CIFFT) aims to encourage the audience to discover new tourism experiences through video and vote for their favorite.
In the last edition, the Portuguese production “Heart and Soul,” produced by Lobby Films and Advertising for the Historical Villages of Portugal, was elected the World’s Best Tourism Film by the People’s Vote after achieving 8133 votes from 47 countries.
“Winning this high-level competition of worldwide recognition and compared to the Oscars of Tourism, makes me deeply happy and with a feeling of accomplishment. The award attests to the technical and creative quality of the film, among others with great quality, presenting the soul of these 12 villages to the world”, said Telmo Martins, CEO and Director of Lobby Films and Advertising.
For Alexander V. Kammel, CIFFT Director, “The films participating in the CIFFT "People's Choice" Award are a sample of what is most creative and innovative in tourism promotion nowadays. It is very pleasant to follow its evolution each year and to be able to reward the best ones with the help of the public”, he said.
Nowadays, video plays a central role in the efforts of most brands. The CIFFT “People’s Choice” Award brings attention to the potential of this format to promote tourism experiences in an authentic and engaging way.
The 49 videos also participate in the CIFFT Circuit, a global competition for tourism films endorsed by the World Tourism Organization and the European Travel Commission, among other institutions. Voting is open from October 1st, 12:00 PM CET, to October 20th, 12:00 PM CET, limited to one vote per day, per IP Address or Browser Session, during the Voting Period. The winner will be revealed on October 21st on the CIFFT website and social networks.