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What are guests looking for in hotel stays this year

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Hospitality businesses and keen travellers can both benefit from knowing the top trends and demands for hotels today. In this article, see what guests are looking for in hotel stays this year!

With travel having been so difficult over the last couple of years, many people are more ready than ever to get away. Many tourists value their holidays a lot, and are expecting more from the hotels they stay in to ensure a pleasant trip. Hospitality businesses and keen travellers can both benefit from knowing the top trends and demands for hotels today. In this article, see what guests are looking for in hotel stays this year!

Automated customer service
Travel can be stressful and demanding, and with recent advancements in technology many hotels are offering automated and app-based customer service, which is quickly becoming a growing trend in the hospitality sector. Apps allow guests to easily book accommodation, choose check-in and check-out times, and check information like bar and restaurant menus, facilities, order room service, and access other hotel services. Some apps also offer digital room keys. Automated customer service gives guests convenience and independence as well as greater control over their booking.

Sustainable travel
Sustainability is a keyword in many different aspects of our lives and travel is no exception. Tourists are increasingly seeking out opportunities for sustainable travel that limit their carbon footprint. Many tourists are now looking for more and more ways to be travelling sustainably in 2022 through things such as eco-friendly hotels. Hotels and other tourist accommodations can capitalise on this trend by developing meaningful sustainability initiatives that benefit the business and guests, as well as the planet.

Advanced in-room technology
With more hotel services becoming available digitally, it’s natural that another burgeoning trend this year is for improved in-room technology. A growing number of guests are interested in hotels that offer augmented or virtual reality but a much wider pool of hotel users are looking for improved technology in hotel rooms that replicates the ease of their home life. One current trend is providing technology that guests can integrate with their own devices. Another related trend is to provide smart devices in rooms for making reservations or booking services and facilities, as well as for app-based check in and check out.

Providing guests with extra comfort
Some groups of travellers, in particular business travellers, want their hotel room to feel like a home away from home. Another trend for hotels to explore in 2022 is offering guests options to enhance their comfort and make their hotel rooms a more familiar environment. Hotels can find plenty of ways to add value with this approach. Whether it’s having the option to request extra pillows or blankets, giving guests a choice of toiletries, providing books, or allowing guests to choose their room layout, these options enhance the guest experience, add value, and meet the needs of modern travellers.

The importance of guest engagement
Great customer service is always trending and guests, particularly those in younger age groups, are seeking hotels that engage and value their guests. This can make them much more likely to return to the property in the future. This can be as simple as encouraging guests to share feedback about their stay and treating each guest as an individual can be fantastic ways to engage hotel guests and create a positive experience. Having an authentic character can be a great way of forging a connection and building trust with guests and engaging them in a way that makes them want to come back.

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