The idea of starting a new company and watching it grow into something genuinely substantial in your chosen industry is undoubtedly exciting. It is an endeavor that many entrepreneurs dream of doing well, and those eager to get started in the world of business have much to offer the economy. Startup management can be both exhilarating and nerve-wracking, as new companies are expected to compete against other businesses that have had more than enough time to reinforce their products and services.
Being a startup owner means running a business during one of the most stressful parts of general business management. That said, it is well worth the price of admission, as those who can handle the various rigors of startup management, are rewarded with a company that can successfully sustain itself — even in a competitive business landscape.
The one thing that most startups have to look for would be the many ways in which they can get a clear advantage over competitors. Fortunately, the number of ways a new company can get ahead is numerous, with one of the most significant coming from ADA compliance services. While there are undoubtedly many different ways a new company can take advantage of digital marketing, search engine optimization (SEO), and online reputation management (ORM), a focus on ADA compliance could very well push a business to the top as efficiently as possible.
What exactly is ADA compliance?
ADA stands for the American Disabilities Act. Most savvy business owners already know where it is going, but it helps to understand the importance of ADA, and why a new company might want to keep it in consideration when planning various marketing strategies for their business. It is a relatively simple perspective and one that is bound to aid most company owners in elevating their businesses to the next level. It does not have to be said that the percentage of those with disabilities in America can be quite staggering. With 19% of the population having one disability or another, that is one in every five residents with a disability.
A similar example that can push a business forward
In the restaurant industry, it is understandable for most company owners to want to stick to a theme with their food menu. After all, many entrepreneurs start a restaurant with a specific theme in mind, and the menu will more or less reflect the theme. It is something that will undoubtedly attract customers looking for that particular theme, and it will guarantee a stream of revenue during the company’s most vulnerable period.
That said, what if another restaurant were to set up shop nearby — one that might not necessarily have as strong a theme, but has healthier alternatives for those that might have food allergies? As stated above, about one in every five residents have a disability, and food allergies can be just as common. For a family of ten or more to want to go out and eat, they have to be considerate to members of the family that might have allergies.
Instead of going to the restaurant with a clear theme and more static menu, the entire family of ten will likely give the other restaurant a try — simply because the restaurant cared enough to add alternative menu items for those that cannot eat specific types of seafood or other ingredients that have common allergens. At the end of the day, the business owner that kept an eye on the individuals with allergies will win out over other competition, even if other business owners might have quality menu items.
How a startup can take advantage of ADA compliance
In the case of food allergies, families that go out to eat are more likely to go to restaurants with healthier options. In the case of restaurant management, a whole family of ten or more could end up in such a restaurant if even a single person in the family has an allergy. While it might not necessarily be the same case with ADA, it does not change the fact that there is a mind-boggling number of residents with disabilities. Even if the company might have quality products and services, if there are no alternatives, or no way for those with disabilities to comfortably scroll through the products, a large percentage of online shoppers will end up purchasing products from a competitor.
One of the rare advantages of a startup is that much larger companies are often set in their ways. After all, why fix what isn’t broken? If the company is not used to catering to those with disabilities, they often have a significant enough supporter base that they might not feel the need to do so. In the case of a startup owner, that means the larger company has left a sizable portion of online shoppers to instead make use of their products and services — provided they make use of ADA compliance services.
The importance of ADA compliance cannot be understated
Considering the current state of the business sector, most companies are moving to a fully online space to help cater to their target audience. Even if those with disabilities might not necessarily be part of a company’s target audience, a few best-practice methods could make it much easier for them to search for products they want. A new company will effectively open the doors to a percentage of online shoppers that not everyone else is doing. It is quite similar to taking advantage of a mobile platform in a business landscape where most companies are comfortable using the browser version. Those that take the time to go for mobile will undoubtedly come up with higher numbers.
At the end of the day, the company that cares enough to include those with medical disabilities will reap the rewards. There are far too many companies out there that do not care enough to make such changes, but a new business has the opportunity to start things with a bang. With an ADA compliant website, a business owner can expect their potential revenue to skyrocket.