People more likely started to take excursions and guides in new countries (294.46% sales increase compared to 2018). In 2020 the most popular trip type will be slow travel which emphasizes on connecting with the location, your travel companions and a more leisurely way of living (24%).
Travelpayouts, the affiliate network focused on traveling, has analyzed the offers of more than 200,000 its network partners and compared their profits from various verticals in 2018 and 2019.
Compensations
In 2019 sales of compensation for canceled flights have grown strongly with an increase of 532.09% in 2018. Silvia Sanchez, Affiliate Manager of AirHelp, explains the trend:
“85% of air passengers don’t know their rights, and that they can get compensation for flight delays. So publishers have a lot of potentials to make sales by promoting the biggest player in the flight delay compensation industry.
In 2020, we are planning to introduce AirHelp+ membership. With this new product, passengers can plan ahead, and get AirHelp’s protection before flight delays happen. This will allow publishers to maximize conversions by focusing both on people who already experienced flight delays and people who haven’t gotten on their plane yet.”
Tours
People more likely started to take excursions and guides in new countries (294.46% sales increase compared to 2018). As for transportation, people more often choose to go to a destination with fellow travelers (170%), while 78.78% take transfers, 74.60% trains and 69.57% prefer to travel by bus. Online bookings growing twice as fast as the overall market. The online share of total bookings approaches milestone.
Trip Types
In 2020 the most popular trip type will be slow travel which emphasizes on connecting with the location, your travel companions and a more leisurely way of living (24%).
According to APAC Travel Trends, JOMO trips (Joy of Missing Out) will be the second most popular trip type in 2020 followed by a fast-growing category of travelers looking for trips to visiting destinations with fewer tourists (14%). Trips inspired by social media, which were amongst the top motivators for travel in 2018, recorded the biggest drop (- 44%) this year.
Sustainable Tourism
The fastest growing travel trend is sustainable tourism, with 6% of trips in 2020 travelers will indicate that they would like to be more eco-friendly and let their choices make a positive environmental impact. That’s an 82% increase from 2019.
Emerging Destinations in 2020
While last year saw the popularity of European destinations, 2019 marked the rise of Asian destinations that will continue in 2020. APAC is now becoming the world's largest regional travel market. Moreover, APAC will overtake the U.S. online and widen its lead in mobile.
Overall top travel markets remain unchanged: the U.S., China, Japan, Germany, and the U.K.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
