COLUMBIA, MARYLAND – WhyHotel, an alternative lodging service that operates pop-up hotels in newly built, luxury apartment buildings, announced plans to launch a new pop-up hotel within Juniper, the first apartment building located in the Merriweather District in Downtown Columbia. Owned by The Howard Hughes Corporation, Juniper is located at 6000 Merriweather Drive, Columbia, MD and will include 70 WhyHotel units at its onset as it begins welcoming guests in April.
WhyHotel is a natural fit for the many residents and corporations that are considering Downtown Columbia’s newest live, work, play neighborhood as an ideal relocation destination. With a burgeoning business community, the Merriweather District will now be able to provide group and business travelers with luxury pop-up hotel stays in a brand-new apartment building with a 24/7 onsite hospitality staff.
“The area surrounding Merriweather Post Pavilion has a great mix of business and leisure,” said Jason Fudin, CEO and Co-founder of WhyHotel. “Our pop-up concept is a perfect fit for the Merriweather District to provide business travelers a ‘like-home’ hotel stay as well as allow potential permanent residents an opportunity to ‘try before they buy’ and experience what the new area has to offer first hand.”
WhyHotel’s roots are based in the DMV area with its headquarters in Washington, DC and three of its current pop-up hotels being in Virginia. The company, founded in 2017, secured a $20M+ Series B financing round in December of 2019, fueling its continued national expansion. In addition to the development of its pop-up product model, WhyHotel has also created a business unit, known as Hospitality Living, dedicated to building permanently flexible-use assets from the ground-up.
“WhyHotel embodies the spirit of innovation and creativity that drives our development in the Merriweather District. Its unique business model will benefit both residents and travelers as Downtown Columbia delivers on its promise, becoming the third city in the Baltimore/Washington corridor,” said Greg Fitchitt, President, Columbia, The Howard Hughes Corporation. “WhyHotel complements the growing business, leisure, and residential populations in the vibrant Downtown Columbia community.”
Simultaneously, WhyHotel is gearing up for the official opening of its Houston, TX location in March. Once live, the Columbia, MD pop-up will bring WhyHotel to a total of five operational locations. The company plans to announce a number of additional pop-ups throughout 2020 across the US.