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WTM London 2016: The most successful ever

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World Travel Market London 2016 was the most successful ever with a joint-record attendance of 51,500 and the highest number of exhibitor invitees and buyers in the event’s 37 year history - a 4% increase on last year, reveals unaudited figures.

Total visitor numbers (excluding press, ministers, ministers’ aides and students) stood at 31,951 – a 5% increase on WTM London 2015. More than 865,500 on-stand connections took place over the three days of WTM London 2016 (Monday 7 – Wednesday 9 November) leading to more than £2.5 billion in industry deals being negotiated and signed.

Furthermore, more than 3,000 (3,034) of the world’s media were in attendance – the highest number for more than ten years – making the WTM International Press Centre the largest recurring press operation in the UK. The WTM International Press Centre was moved to the exhibitor floor for the first time to put the media at the heart of the event.

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