World’s largest hotel franchising company leverages Amadeus’ Demand360® to enhance demand generation strategies.
Increasingly, hoteliers are turning to data to build more informed business strategies that take into account shifting traveler demographics, booking behaviors, and preferred channels for their properties. To gain a broader view of market performance across its organization and in turn, enhance its demand generation strategies, Wyndham Hotels & Resorts has selected Amadeus Demand360.
Demand360 provides the industry’s most comprehensive, forward-looking on-the-books data, enabling hoteliers to measure their market and competitive set performance. As returning traveler demand is different from historical performance, it’s essential that hoteliers understand sub-segment details showing whether travelers are from business, government, or association segments and sub-channel insight including granular OTA channel details. has signed a new agreement with Amadeus, extending their partnership to offer the travel trade community more flexibility, choice, and future capabilities.
"Making the most effective business decisions requires that our teams have access to comprehensive market performance data. With extensive historical and forward-looking booking information, the depth of insight available in Demand360 enables us to optimize pricing and distribution strategies, helping maximize revenue for our franchisees,” says Vikram Pradhan, GVP Global Revenue Management, Wyndham Hotels & Resorts.
“We’re pleased to welcome Wyndham Hotels & Resorts to our Demand360® program. This new partnership confirms the value of the solution in our current climate and deepens the insights that the program delivers to all our hotel partners,” says Joe Ahmed-Youssef, Executive Vice President of Business Intelligence and Data Solutions, Hospitality, Amadeus. “Staying close to our customers has always been a priority, which has only heightened through the challenges of the past two years. Based on customer feedback, we’ve increased the granularity of data provided in our solution to help hoteliers uncover new opportunities to drive profitable demand.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
