NEW YORK - Xhibition, an award-winning PR agency based in New York City and Tel Aviv, announced that it has been retained by The Setai Hotels brand to spearhead international PR representation for its two properties in Israel.
Xhibition's representation of The Setai Hotels brand will coincide with the launch of The Setai Tel Aviv, a 120 room & suite urban resort located on the Mediterranean Sea at the entrance to the ancient city of Jaffa, which will officially open in March 2018. The Setai Tel Aviv is the first property in Israel to be designated a member of the Leading Hotels of the World
Initially constructed in the 12th-century as a fortress during the Crusader period and later used as a jailhouse during the Ottoman period, The Setai Tel Aviv's five-building complex is amongst the most important properties in Israel from a historical, cultural and architectural perspective. Setting a new standard in luxury hospitality in Israel, The Setai Tel Aviv boasts a rooftop infinity pool, restored Turkish Hammam and full-service spa, along with stunning indoor/outdoor lounge spaces, stylish rooms and suites with direct access to the vibrant beaches of Tel Aviv-Jaffa.
As part of its international PR representation, Xhibition will also oversee:
- The Setai - Sea of Galilee, a pastoral spa hotel replete with 110 luxurious villas and suites that overlook the sweeping verdant vistas of northern Israel. Guests accustomed to the comfort and luxury of The Setai Miami will not be disappointed with this lakeside jewel in the region of the Galilee, Israel. With breathtaking views and boasting spacious, serene villas, The Setai Sea of Galilee has been designed to echo and enhance the tranquility of the Kinneret region.
- Herbert Samuel Jerusalem, a 137 room & suite property located in Jerusalem's central Zion Square just mere footsteps from the Old City sites. Herbert Samuel Hotel offers an ideal combination between the holy and the secular, business and leisure, historic and contemporary with an incredible view of the Old City of Jerusalem.
"We are incredibly humbled to be entrusted by The Setai Hotels brand in Israel to spearhead global PR efforts and media exposure to its target audiences worldwide," says Ross Belfer, Founder of Xhibition and Director of its Tel Aviv office. "The Setai Hotels' Israel properties - whether on the shores of Tel Aviv-Jaffa or amidst the biblical landscape in the Sea of Galilee -- have set a new standard for the country's luxury hotel landscape for the years to come."
In 2018, Nakash Holdings introduces the luxury, sophistication and renowned service of its Setai hotel brand to Tel Aviv. The property, which is joining The Leading Hotels of the World's prestigious collection of independent luxury hotels, will be the hospitality group's second Setai property in Israel, following the recent opening of the Sea of Galilee property, and third globally, joining The Setai, Miami Beach.