The video is designed for customers who know they want to enjoy the quality and customer service of a The video is designed for customers who know they want to enjoy the quality and customer service of a Thomson or First Choice holiday, but are unsure which one of the brands’ specially designed concepts is right for them.
As part of TUI Travel’s ongoing ‘digital transformation’, they have launched a new interactive video, ‘Holiday Open Day’, to help customers find their perfect holiday. The video takes the decisions of the user and then turns them into product recommendations – a leading innovation in the travel sector.
This immersive interactive video is emphasising engagement and personalisation in the research stage of a holiday, allowing customers in the UK and Germany the opportunity to virtually try a holiday before they buy.
The video is designed for customers who know they want to enjoy the quality and customer service of a Thomson or First Choice holiday, but are unsure which one of the brands’ specially designed concepts is right for them. The video is optimised for all devices (desktop, smartphone and tablet) via holidayopenday.co.uk.
Holidays are very personal and highly emotive choices and the interactive video reflects this. Filmed from the first person’s viewpoint, customers are able to create their dream holiday, through this user led video, helping them to visually see what their holidays would look like by bringing it to life. Customers are then able to share their videos with family and friends via social media.
Jeremy Ellis, Marketing and Digital Director for Thomson and First Choice, says: “New technology plays an increasingly important role in our efforts to bring more innovation to our business and fast, fluid and user led content such as this is a new way for us to really bring to life our range of differentiated concepts and physically show how they are the best holidays available, helping our customers find the perfect break for them.
“The tool is part of our new ‘TUInnovate’ programme, which demonstrates the commitment to innovation across our business. Other recent developments include the introduction of Wi-Fi free of charge this summer across key hotel concepts and the re-launch of Thomson and First Choice’s websites to enhance customer experience through inspiring content, intuitive search and instant customisation.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
