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A fifth of Gen Z Britons would rather holiday with grandparents than friends

Two in five (39%) Gen Z Britons are planning a holiday with their grandparents in the next year. A quarter (26%) of Gen Z say Covid-19 has made them more likely to go away with their family.

Multi-generational family breaks are now top of the agenda for Gen Z, with the pandemic causing young Britons to rethink their future holiday plans, new research has revealed. 

More than a quarter (24%) of 18-24-year-olds say they are now more likely to go away with their grandparents than before Covid-19, and over a fifth (22%) say they would rather go on holiday with their elderly relatives than their friends. 

The study, conducted by Park Leisure, the luxury holiday park operator, surveyed Brits about their future vacation plans and how Coronavirus has impacted their priorities. 

It found that young Britons are now the most likely to want to go on holiday with their extended family, with almost two in five (39%) Gen Z adults planning a multi-generational trip in the next year – more than any other age group. 

Cornwall is the favoured destination for such family breaks, with the coastal county topping the wishlist for all generations. Nearly half (49%) of Brits say they’re considering Cornwall for their multi-generational holiday. 

Its neighbour Devon isn’t far behind (43%), while the Yorkshire Dales (24%) and North Wales (20%) are also favoured choices. 
The ten UK hotspots for 2022 whole family holidays are: 
1) Cornwall – 49% 
2) Devon – 43% 
3) Lake District – 33% 
4) London – 25% 
5) Yorkshire Dales – 24% 
6) North Wales – 20% 
7) Scottish Highlands – 20% 
8) Whitby – 18% 
9) Norfolk Broads – 18% 
10) Dorset – 17% 

Cornwall and the Yorkshire Dales are the most diplomatic destinations for families, as they both feature in the top five for both grandchildren and grandparents, but there is some variation further down. 

While Dorset is the fifth favourite location for grandparents, it ranks a lowly 25th for grandchildren. Similarly, London takes third spot for youngsters, but is only 14th for their elder relatives. 

However, both age groups agree that family holidays make them feel closer (29%) and such trips are the highlight of their year (25%). 

Lisa Williams, director of marketing and holiday sales at Park Leisure, said: “We’ve all spent so much time away from our families over the last year that it’s no wonder Brits are desperate to spend some quality time with their grandparents and grandchildren

Almost a third of people said they don’t see their extended family as often as they’d like and multi-generational holidays are the perfect remedy for that, allowing everyone to catch up and really bond.” 

* Survey of 1,000 UK adults with either grandchildren or living grandparents conducted by The Leadership Factor on behalf of Park Leisure in September 2021.

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Tatiana is the news coordinator for TravelDailyNews Media Network (, and Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.