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Aeroflot named strongest airline brand globally by Brand Finance

Brand Finance noted that Aeroflot retained its market positions and a strong presence in consumers’ mind despite reduced air travel. Analysts emphasised the Russian carrier’s new strategy encompassing gradual aircraft fleet renewal.

Aeroflot has again been named the strongest airline brand globally in 2021 by Brand Finance, th leading independent brand valuation consultancy. The airline has been at the top of the rating since 2017. 

Brand Finance noted that Aeroflot retained its market positions and a strong presence in consumers’ mind despite reduced air travel. Analysts emphasised the Russian carrier’s new strategy encompassing gradual aircraft fleet renewal. 

Aeroflot scored a very strong 89.5 out of a possible 100 on Brand Finance’s Brand Strength Index (BSI). This is equivalent to the ААА rating.

"Aeroflot is Russia’s calling card, one of the most recognisable and popular brands worldwide”, Mikhail Poluboyarinov, Aeroflot CEO said. “The recognition by a leading international agency reconfirms the stable positions and growth potential of the Russian airline in the global market despite the aviation’s worst crisis. Our strength is in our passengers. We are grateful to them for the support!".

Once again, Aeroflot has been named the world’s strongest airline brand”, Savio D’Souza, Valuation Director, Brand Finance said. “The airline’s strong and vast heritage, paired with its constant strive to innovate and improve its strategy, stand it in good stead to put itself in a solid position in the global airlines market once international travel restrictions ease.”

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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