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MOU signed between CTRU and Bitou Municipality

Maximising the tourism benefit in the Western Cape

A Memorandum of Understanding (MOU) will be signed between Cape Town Routes Unlimited (CTRU) and Bitou Municipality. These tourism partners will collaborate and promote marketing activities, campaigns and developmental projects aimed at increasing the market share of the area that the municipality governs.

Chief Executive Officer of CTRU, Calvyn Gilfellan, looks forward to the partnership: “We are committed to working with all our partners to effectively deliver on our promise to maximise the economic and social benefits of tourism to all the people of the Western Cape. As CTRU, we promote and position Cape Town and the Western Cape as the number one experience destination for leisure, business and events. This agreement clearly identifies and outlines the specific nature and scope of the work we’ll do together with Bitou Municipality to achieve this goal.”

Tourism development, destination access, co-operative marketing initiatives, tourism safety and investment will be crucial areas of delivery for the benefit of the municipality.

Another milestone is the accreditation of the five local tourism organisations that fall under the Bitou Municipality. These are namely the Bitou Tourism Organisation, Kranshoek Community Tourism Association, Plettenberg Bay Tourism Association, Crags Tourism Association and Kwanokuthula Community Tourism Association. Oudtshoorn Tourism will also be accredited by CTRU today.

The purpose of accreditation is to ensure that the tourism bodies operate according to international standards of infrastructure, staff training/development with transformation, technology, joint marketing initiatives and accessibility. Gilfellan says that while this is a mandatory exercise, it is necessary to ensure that all tourism organisations are operating on the same level, in order to deliver on the tourism offering of Cape Town and the Western Cape.