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Morocco refocusing its marketing strategy to strengthen its cultural image

To enhance Morocco`s tourism in the UK & Ireland and to create niche markets, the Moroccan National Tourist Office in London refocusing its marketing strategy and promotion campaign to…

To enhance Morocco`s tourism in the UK & Ireland and to create niche markets, the Moroccan National Tourist Office in London refocusing its marketing strategy and promotion campaign to strengthen the cultural image, by emphasising on product quality and targeting specific market segments such as:



Golf: with more than 300 days of sunshine a year and with majestic nature, golf has found its roots and its culture with more than 280 holes to delight the dedicated player. 20 golf course in all, and 20 masterpieces, designed by international masters as, Robert Trent Jones, Jack Nicklaus and Cabell B. Robinson. Morocco is a paradise for golf players.



Conference & Incentive: more than 12 international airports, a reliable train network and hotels in princely settings equipped with state-of-the art technology, conference centres for up to 5000 delegates and restaurants catering for large scale banquets. All these enable Morocco to host events of world importance with maximum efficiency.



Fez, the Mediterranean Coast and the North: An ideal tour which suits all holiday-makers. The tour combines the oldest Moroccan city Fez with large historical heritage classified as a universal patrimony by the UNESCO, and the Mediterranean Coast on the North with its colours, beaches, forests, marinas, traditional villages and much more to cater for all tastes. The Chief city of the north – region is Tangier A dove poised on the shoulder of Africa. The more dearly loved city by European and American Artists, painters, musicians and authors.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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