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Air Malta introduces innovative new customer experience and digital commerce platform, developed by Branchspace

Air Malta announced a key milestone in their digital transformation journey.

MALTA, LONDON – Air Malta announced a key milestone in their digital transformation journey. They successfully launched their new booking and customer experience platform, developed by Branchspace.

Wayne Grixti, Air Malta’s Chief Technology Officer said, “Throughout this year we have implemented various initiatives and projects to revamp our digital ecosystem by leveraging technology to deliver an outstanding user experience when browsing and booking through our website in a digitally secure environment. We are glad that we started reaping the benefits of these changes and we look forward to continue working with Branchspace to seek more innovative solutions that will help us in our journey to personalise our products and services for our customers.”

David Turton, CTO at Branchspace, has been at the forefront of the development of the innovative Triplake platform. David said: “Branchspace built Triplake, our innovative digital commerce platform, from the ground up in order to help airlines and other travel brands deliver best-in-class digital experiences and allow them to fast adapt to the changing market conditions and overcome legacy technology constraints. The Branchspace team is thrilled to be a key part of Air Malta’s strategy to become one of the best airline digital retailers in Europe.”

Branchspace was founded by Michael Huynh in 2011. In its 2021 report, Financial Times published Branchspace among the top third of Europe's fastest growing thousand companies, recognising fast-paced disruptors. Branchspace developed its state-of-the-art e-commerce platform Triplake during the last three years, complementing its digital consulting expertise with innovative technology.

Triplake was built with flexibility in mind. It gives control to airline and travel partners, and the ability to customize according to their needs. Triplake covers several modules, reflecting the customer journey and key touch points, from planning and booking flights to optional products and services with modern retailing techniques, self service changes and booking adaptations and check in solutions. It also includes the web portal and services on the go with the mobile app.

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