Discover already represents the company in Australia, New Zealand, Scandinavia and South Africa.
SCOTTSDALE, ARIZ. – All Leisure Holidays Group, the holding company for All Leisure Holidays, has extended its sales and marketing partnership with Discover the World to North America. Discover already represents the company in Australia, New Zealand, Scandinavia and South Africa.
“Because of the positive results Discover generated for us in other markets, we decided to use them in North America to provide us with a larger presence,” said Colin Wilson, group sales director for All Leisure Holidays Group. “Discover knows our tour products and cruises so we did not hesitate to have them take over for us in this market.”
“We will capitalize on the growing cruise market for All Leisure Holidays Group,” said Jenny Adams, CEO of Discover the World. “The unique nature of its cruise brands, that includes leading escorted tours, will especially appeal to the affluent and educated consumer. Given the track record we have with our cruise and tour clients, we know we can produce new customers and revenue for them in Canada and the U.S.“
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