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ALTIDO reveals what travellers want from European holidays

New survey shows city breaks, authentic accommodation and sustainable travel options top wish lists for 2022.

LONDON, UK – ALTIDO, the property management company in Europe, has revealed insight into the plans and desires of consumers travelling in Europe this year. Key findings from the new survey by ALTIDO include:

  • 57% of people intend on taking a city break in 2022, with Paris, London and Rome the top choices of European destinations
  • Authenticity to the local area as the third most important factor in choosing accommodation, behind location and price
  • 73% of travellers said sustainability was an important factor in planning their trip, with 15% intending to avoid flying in future

The city break is back
While travellers sought fresh air and space during the pandemic, the city break is well and truly back in Europe as the most popular holiday type for 2022, according to 57% of respondents – and 62% of those on a couples break. With crossing international borders now logistically less complex, 36% of respondents were also considering a multi-country trip this year. Out of major tourist destinations in Europe, Paris was the most popular location for those planning a city break (40%), followed by London (36%), Rome (35%), Barcelona (34%), Lisbon (33%) and Edinburgh (31%).

While on holiday, 28% of travellers said sightseeing and visiting key attractions was most important to them, followed by immersing themselves in local culture (20%) and having new or unique experiences (14%). Complete relaxation was only important for 11% of respondents. Moreover, 58% of travellers had booked or were considering a trip that combined both work and leisure this year. 

‘Authentic’ accommodation tops wish list
While location and price were the two most important features for travellers in picking somewhere to stay (chosen by 78% and 65% of travellers), authenticity to the local area and interior design ranked as the third and fourth top factors considered for respondents (at 31% and 30% respectively).

It’s no surprise, given the boom in popularity of staying in short-term rentals over the last two years, that the most desired accommodation type for half (58%) of respondents were apartments, with hotels coming second in popularity, according to a quarter (24%) of respondents. 7% of travellers also specifically sought out unique stays for their trips. 

The sustainable travel trend continues
After soaring temperatures across Europe this month, ALTIDO’s survey also confirmed the growing desire for travellers to put sustainability front of mind when planning their next trip. A huge 73% of respondents said that this factor was important to them. Of these, 16% intend to avoid flying and 48% avoid driving on their trip, while 43% will focus on locally-owned and operated businesses and 30% plan to stay in an eco-friendly property. 

Will Parry, CEO of ALTIDO, said: "We are certainly seeing a strong bounceback of the European market reflected in ALTIDO’s booking figures. This survey data is invaluable for giving insight into current traveller thinking on European travel destinations, property preferences and sustainability. Understanding and responding to guests’ desires will be important for travel companies as they start planning 2023 strategies. Although we are facing challenges in Europe in the travel industry and more generally with the cost of living crisis, it’s clear there’s still a healthy demand from consumers for the time being."

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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