New analysis shows that businesses are positive about the sector’s future.
Travel sector giants are largely confident about the future of the industry thanks to ancillary revenue streams increasing in number and the evolution of digital platforms, according to new insight from Rentalcars Connect.
The B2B ground transportation strand of Booking.com canvassed the views of industry leaders as part of its Q1 Travel Pulse, and found that 88% felt optimistic about the year ahead in travel.
70% of the respondents, including airlines, travel agents, hotels and other travel companies, expected the number of ancillary revenue streams that they offer to increase over the coming year.
Fraser Ellacott, managing director at Rentalcars Connect, said: “The travel industry is thriving, and ancillary revenue streams have become a key enabler of this success.
Offering additional services during the booking process is becoming more popular, as it provides a seamless transition between online and offline activity, whether that’s before, during, or after a trip.”
The results also suggested that advances in technology are, at least in part, a driver for this optimism. 58% of respondents stated that they expect driverless vehicles to bring opportunities to their business, while the majority also said that personalisation and mobile optimisation would be one of the most important contributing factors to the success of their digital platforms.
Fraser added: “The results of our Travel Pulse show travel businesses striving to provide a service that is as comprehensive as possible, with a ‘one-stop shop’ culture bringing the entire travel experience under one roof in many cases. Businesses in this industry have a clear understanding that customers are increasingly looking for convenience and personalisation, and are utilising innovative technology to meet this demand.”
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.