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Hosted Buyer recruitment on target for CIBTM 2007

CIBTM 2007, taking place at the China World Exhibition Hall in Beijing from 3-5 July, is on target with Hosted Buyer registrations. To date over 249 International Buyers from 24 countries as well as…

CIBTM 2007, taking place at the China World Exhibition Hall in Beijing from 3-5 July, is on target with Hosted Buyer registrations. To date over 249 International Buyers from 24 countries as well as 166 regional and local Buyers have registered to attend the event, reflecting welcome developments to the CIBTM Hosted Buyer Programme.



For the first-time a selected number of Hosted Buyers will be able to attend post-event fam trips as part of the event programme. Hangzhou in Eastern China and Thailand are confirmed as destinations.



Hosted Buyers will also be invited to attend a pre-event half day tour of Beijing, visiting historic sites such as the Forbidden City (a World Heritage Site) and the Temple of Heaven as well as seeing the changing cityscape. This will be of particular interest for those bringing groups for incentive travel to next year’s Olympics. Exclusive networking functions organised by Shangri-La and Intercontinental will add to the business and social networking opportunities available during the event.



“The quality of Hosted Buyers is paramount to the success of CIBTM. We have very strict qualifying criteria to ensure that we deliver the best buyers and therefore the best business opportunities to all on the show floor. This year we have increased our target numbers for both International and Chinese buyers resulting in group co-ordinators being appointed in Asia. We have also implemented a specific direct marketing campaign for China,” says Graeme Barnett, Event Director.



For 2008 exhibitors and buyers will have even more participants to select from and to meet at the show via the appointment system. In the past the appointment system has been limited to those exhibitors opting in, but this year it will be available to all exhibitors.



Graeme Barnett states: “The developments to the Hosted Buyer Programme, which has run since the show’s inception and has now become an integral part of its success, will attract even more buyers and exhibitors to the event. This will be the first year that InterContinental Hotel Group will be participating at CIBTM and will host a number of international buyers.”

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