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Ignite Media Group and Tencent join to promote new iWeibo System

Ignite Media Group is partnering with Tencent Inc. to promote the iWeibo open networking system. This partnership promises to broaden Tencent’s microblog user base and extend the reach of Ignite Media’s internet properties.

The synergistic relationship will enhance Ignite Media’s online presence at the same time it grows the base of Tencent’s popular internet portal social networking system throughout Macau, Hong Kong and Guangdong. In addition, Ignite Media Group’s outdoor advertising and print publications will cross-promote the iWeibo system.

The key to the agreement is iWeibo’s adaptability as a social network vehicle. The flexible system will facilitate creation of local weibo connections for Ignite Media’s stable of industry-leading web properties. These include the community portal, and youyazhou travel platforms, entertainment video portal and macauHR job portal, and the property site – all of which will be introduced to potential new online clients through weibo.

The commercial relationship will raise the online profile of Ignite Media Group companies across China, including among mainland travelers and businesspeople with interests in the Pearl River Delta, a key gateway for travel to Hong Kong and Macau.

"This partnership is a boon to social networking and ecommerce across China. Yes, it will extend the reach of Tencent and Ignite Media Group, but the chief beneficiary of the alliance is millions of connected online friends and travelers," says Ignite Media Group Director Kevin McKenzie.

Tencent is actively developing partnership of iWeibo and the team is confident about the partnership with Ignite Media will prove to be a key step in promotion of the iWeibo system in Macau.

Founded in 1998, Tencent has become one of China’s most popular Internet service portals. Its declared mission is to enhance the quality of human life through Internet services. To that end, Tencent has obtained patents in various areas of technology, including instant messaging, e-commerce, online payment services, search engine and information security.

Ignite Media Group is a growing family of online, out-of-home and print enterprises dedicated to promoting Macau as an entertainment destination in Asia. The Group includes 15 Macau brands and has expanded its operation to Greater China including Hong Kong and Guangdong.