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Attracting the MICE and Corporate Travel buyers

IT&CMA and CTW 2011: New initiatives by exhibitors indicate renewed efforts to attract serious buyers

REPORT – IT&CMA and CTW 2011 -BANKONG: Exhibitors and partner organisations at IT&CMA and CTW 2011 are going all out to attract the MICE and Corporate Travel buyers attending this year. Amongst these are:

Seoul Tourism Organisation (STO): Returning exhibitor and sponsor STO continue to optimize their presence at IT&CMA and CTW 2011, to keep the international MICE and Corporate Travel industry excited about the latest developments in Seoul and South Korea. Said Mr. Stephen Kwak, Assistant Manager of Seoul Convention Bureau, “We have specially created a very modern looking booth this year, to showcase today’s Seoul. STO is also trying to bring as many quality co-exhibitors as possible to facilitate more and better consultations with buyers.” He added, “IT&CMA and CTW this year has buyers from all over the world who are very serious about MICE and Corporate group travel to Seoul. I see a lot of growth in buyer quantity and quality.” In addition to exhibiting, STO is once again hosting a dinner reception today, for buyer and media delegates to enjoy the Seoul experience.

Taiwan Convention & Exhibition Bureau: Taiwan has been making focused inroads into growing their MICE presence. Ms. Stacy Tsai, Project Manager at Taiwan Convention & Exhibition Bureau explained, “We have shifted our focus from conferences to incentive travel in view of the sizeable demand, specifically targeting buyers from China and Singapore through our special promotion packages.” Sounding pleased with the event, she said, “Our appointments have been great so far. The amount of international media exposure we have had is also amazing!”

Meetings and Exhibitions Hong Kong (MEHK): MEHK is attracting a lot of interest from international hosted delegates through their Sun-Downer Cocktail Reception. A MEHK spokesperson said, “We want to use this opportunity to build awareness and promote our latest campaign to a broad group of buyers.”

The numerous educational sessions continue to add value to the IT&CMA and CTW 2011 programme, offering delegates knowledge opportunities in addition to business activities. These include:

– IT&CMA Seminar 1: How to Keep and Win Association Meetings
– CTW Breakout Sessions covering: Technology, TMCs and Airlines Updates
– CTW Industry Presentation: Global Travel Spending – Where is it Headed in 2012
– CTW General Session: The LCC Workshop – The Way out of the Bermuda Triangle

The sessions focus on practical solutions for working professionals. Mr. Joe Bates, Director of Research, GBTA Foundation, co-speaker at the Global Travel Spending industry presentation highlighted this when he said, “A key benefit of our session will be that attendees (Travel Managers) can use the data from the forecast and sentiment survey to help plan their budgets for 2012.”

The IMEX-MPI-IT&CMA Future Leaders Forum (FLF) 2011 continue into its 10th year at IT&CMA and CTW 2011. Under the tutelage of Mr. Tom Hulton, Director – International Relations, IMEX, the FLF is a platform that grooms bright students and young adults who are interested in making a career in the MICE industry. Tom Hulton said, “At this 10th FLF, we welcome 65 Thai students who will again enjoy a programme of international speakers and networking, and also compete for a chance to go to Frankfurt in May 2012 to attend IMEX. By organising the Forum in conjunction with IT&CMA and CTW, it enables the students to visit the show, see the meetings industry at work and meet with industry leaders from around the world.  It is a format that has successfully developed over the past 10 years and which has seen over 800 university students enjoy the experience, many of whom have subsequently entered into the industry and are doing extremely well.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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