The 1 million USD Tourism Australia campaign will include advertising in key National Geographic magazines…
The 1 million USD Tourism Australia campaign will include advertising in key National Geographic magazines and on National Geographic`s website.
The website will also include a dedicated Australian microsite that will feature high quality content on Australian tourism experiences.
National Geographic`s two key travel magazines, Traveller and Adventure, reach nearly 8 million readers each issue in the US alone. And the website boasts an extraordinary 6.3 million unique visitors per month.
The ongoing partnership with National Geographic has also been expanded this year to include a rolling roadshow with US based wholesaler, Qantas Vacations.
As part of the year-long campaign, a fully branded RV bus will travel around north-eastern USA and eastern Canada visiting and educating travel agents and media on quality Australian product and experiences.
This fully integrated marketing and public relations partnership with one of the world`s most powerful brands extends Tourism Australia`s reach and penetration into the key North American market, Federal Tourism Minister Fran Bailey said.
Partnerships such as these will increase awareness of Australia`s unique and cultural tourism experiences and encourage more international tourists to view Australia as the number one `must see` holiday destination.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.