Following the expansion of over 1,700 Land Program offerings, Azamara Club Cruises will remove ‘Club Cruises’ from its name further reinforcing its commitment to Destination Immersion beyond cruising.
LONDON – Azamara Club Cruises announced the debut of the largest selection of pre- and post- voyage land programs in the cruise industry. As of today, the destination-focused brand offers a total of over 1,700 land program offerings, which complement the brand’s immersive voyages and further enhances its commitment to bringing guests closer to the heart of a destination. The brand’s newly expanded destination portfolio, and continuous focus on Destination Immersion, marks Azamara Club Cruises’ evolution to Azamara, removing “Club Cruises” from its name and debuting a revitalised logo.
The new name and logo reflect a redefined dedication to the Destination Immersion brand and deepen the brand’s renewed focus on cruising and immersive inland experiences. The logo’s three main features include: an open world symbol signifying infinite opportunities for world travel, and the brand’s commitment to connecting guests to both iconic and off-the-beaten-path destinations; the two artistic strokes represent both land and sea experiences – the left stroke signifies the Earth and the brand’s expanded inland explorations, and the right stroke represents the sea and extensive vastness that Azamara crosses; the star in the design is representative of Azamara’s namesake “Acamar,” which means the brightest star in the southern sky and represents the brand’s ‘north star’; like a compass that drives balance, direction and dependability.
“Our passion for land has allowed our Destination Immersion programming to evolve over the past 10-years, from ‘You’ll Love Where We Take You’ to ‘Stay Longer, Experience More’ to now ‘Explore Further’; Destination Immersion (Longer Stays, More Overnights and Night Touring) is what makes Azamara unique within the industry,” says Larry Pimentel, President and CEO of Azamara. “This is just the beginning, we expect our land programming to grow even more as we continue to augment our services. That said, it was a natural next step to take these custom-designed destination itineraries one step further on land and adjust our overall name and expand our strategy.”
Larry Pimentel continues, “Now available on every single voyage starting October 2019 and available throughout future deployments, we will provide a variety of unique curated products, which emphasise our Explore Further identity through benefits such as longer stays, more overnights and night touring. These bucket-list type experiences are all made possible in collaboration with reputable, independent travel experts to show the Azamara traveller “a whole new world.”
To ensure travellers receive first-class service delivered by a specialized independent team, Azamara has collaborated with some of the world’s most renowned luxury travel companies, including Cox & Kings, which will operate over 75 percent of the land programming. Other renowned luxury travel companies include: Micato, PerryGolf, Aloschi Bros, COLTUR Peru, Furlong Incoming amongst others. Propelling the brand’s reputation as “the no cruise, cruise,” these independent travel experts will help expand Azamara’s portfolio of Land Programs by providing guests with the opportunity to visit over 41 countries and six continents in the next two years.
From behind the scenes to exploring with locals, Azamara’s new selection of land programming will offer an extensive collection of experiences designed to bring guests deeper into the heart of local life, offering exclusivity and insider access from local guides and experts around the world.
All land packages include:
- Most breakfast and a variety of select authentic meals throughout their journey
- All transfers to/from voyage, airport, and between land tour cities
- Tour directors, dedicated to ensuring all details are taken care of and that a guest’s trip is stress-free
- Explorations led by local experts, such as geologists, naturalists, sommeliers, astronomers, wildlife trackers, etc.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
