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bd4travel delivers personalisation tech for enhanced travel booking experience

bd4travel unveils enhanced technology allowing travel companies to provide personalised online experiences and increase conversion rate.

FRANKFURT, GERMANY – Award-winning data specialist bd4travel – providing AI to transform travel websites – is unveiling its new Experience Recommender at ITB Berlin, furthering its offering to help digital travel businesses provide their customers with personalised content and product recommendations.

Using Artificial Intelligence with machine learning to optimise a website’s performance, bd4travel works with online travel companies to deliver individual buying experiences in real-time using anonymous customer data.

Having recently doubled its Frankfurt office, bd4travel is continuing its growth with ongoing recruitment of talent and a number of recent additions to its client portfolio including easyJet holidays and Hilton Hotels, plus an extended, long-term partnership with HolidayCheck, one of Germany, Switzerland and Austria’s leading online travel retailers. 

The Frankfurt-based travel technology company – majority owned by dnata travel/Emirates Group – works with household names and industry stalwarts in online travel across 16 international markets including Expedia, TUI, TravelRepublic and dnata travel. 

At ITB Berlin (4-8 March 2020; Hall 5.1, Booth 118), bd4travel will demonstrate its new Experience Recommender, allowing digital travel organisations to dynamically personalise content, giving users a fully customised shopping experience. The Experience Recommender also provides cross- and upsell features, retention tools (including bespoke vouchers), call centre support and unique content delivery, allowing sellers of package tours, hotels, rental cars and flights to provide intuitive messaging to their online users. 

bd4travel’s intelligent recommendations are based on real-time user data, paired with learnings from over 650m user profiles, 1.3bn sessions, 10bn page views, 850m availability checks and 8m bookings. It uses over 800 ‘experience signals’ and intent classifications to provide tailored user experiences on travel websites, helping companies transform to meet consumer expectations. 

“Our real-time AI recommendations enrich and improve the user’s experience, whilst also considering the online travel sellers’ own business priorities, enabling more personalised offers and experiences,” says Andy Owen-Jones, co-founder and CEO of bd4travel. “Users around the globe are happy to provide data when it’s used intelligently and is relevant to them as individuals; segmentation alone is not intelligent data use as it fails to allow for individual behaviours and preferences. Real-time personalisation enriches a user’s experience during research and booking stages, leading to higher conversion rates in sales and upsells.”

Continues Owen-Jones: “Digital marketers and ecommerce executives are able to implement strategic sales initiatives using our steering and merchandising tools. Our platform will process the huge sums of data from onsite customer behaviour and marry this to the product portfolio without the need to manually manage and analyse data to microsegment or target offers. This provides greater control of the products being presented, ensuring the right product is presented to each customer, advancing the commercial goals of the business.”

The AI-driven technology also offers a module tailored for call centres, allowing travel companies to seamlessly transfer user profiles and individual search criteria to call agents or high street staff, reducing call durations and frustration of holidaymakers as they can pick up from where they left off without repeating their online searches in person or by phone.