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BIT 2023 gets ready to “Leave its mark” on international travel

The new advertising campaign kicks off as part of a three-year communication plan focused on the experiential nature of travel. Designed by agency Le Dictateur Studio, the campaign uses a strong visual and message, characterized by diversity and inclusiveness.

MILAN – "If you travel, it shows." This is the catchy slogan of the new communication campaign for the 2023 edition of BIT – Borsa Internazionale del Turismo, which will be held at fieramilanocity from Sunday, February 12 to Tuesday, February 14, 2023.

Created by the creative team of the Le Dictateur Studio agency, the new advertising campaign is part of a three-year strategic communication plan with increasing internationalization among its primary goals. A goal that the new communication wants to achieve thanks to a high-impact visual and message that can create powerful images with a universally recognized symbol of international travel. In fact, the inspiration comes from the graphic layout of passports and, specifically, the image of the stamps of the countries visited. 

Each new stamp in the passport represents a new country, a new experience, in a visual summary of travels that have left their mark, on the passport as well as on us. An effect that the campaign's visual approach interprets through powerful, multi-ethnic and inclusive images of women and men travelers living their experiences, literally "on their own".

Traditional advertising will be joined by a social media campaign under the hashtag #seviaggisivede. Also revamped in content is the website, which is filled with a selection in browsable PDF format of the most interesting articles about the event published in the media. With the new campaign focused on the more human and personal side of travel, BIT 2023 reinforces its positioning as a leader among tourism events in Italy thanks to its focus on sustainability and more conscious forms of tourism-from slow tourism to walking, cycling tourism, small villages and local cultures in both the Italian regions and cities and international destinations.

The BIT team is working on new features for the 2023 edition. Already confirmed to date are the Leisure areas with the destinations and the operators’ offers, BeTech for digital and social services, and the MICE Villageentirely dedicated to business travel. Also confirmed is the Bringing Innovation Into Travel format for events, which has enjoyed great success in recent years with a range of events from meetings with major international personalities to a "toolbox" of practical tools for developing business.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.