First Bloomberg Hub will deliver enhanced connectivity to business travellers in a dynamic, living environment.
LONDON – Bloomberg L.P., the global business and financial information and news leader and London City Airport (LCY), the only airport in London, announce a three-year agreement to install an immersive, technology-driven Bloomberg brand experience brought to life across a number of physical and digital touch points within the airport.
Opening in spring 2014, the first Bloomberg Hub will enhance the experience of close to 3.4 million1 customers who pass through LCY each year. With nearly two thirds of those passengers travelling for business, the Bloomberg Hub will deliver relevant and timely news, data and travel information in Bloomberg’s hallmark smart, engaging style.
Maureen McGuire, Chief Marketing Officer, Bloomberg L.P. says: “The Bloomberg Hub embodies the Bloomberg brand: a dynamic, living network brought to life inside the airport. It is an innovative and exciting brand sponsorship, which goes beyond traditional advertising to deliver connectivity and valuable, up-to-the-minute news and data to business travellers. This is Bloomberg’s biggest brand initiative worldwide and reinforces our continued investment in London as a leading global financial centre.”
Matthew Hall, Chief Commercial Officer at LCY comments: “Time is money, and staying productive while in transit is of paramount importance to today’s business traveller. The Bloomberg Hub adds an innovative extra dimension to the airport’s core propositions of location, convenience and speed of transit, which are what makes LCY London’s business airport of choice. Bloomberg’s unrivalled provision of business-focused information and ancillary data will allow our customer base to complete their journey better prepared for what’s happening in the world.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.