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Blueground continues US expansion with Miami launch

Try before you buy: Blueground’s flexible, move-in ready apartments land in Miami catering to mid- to long-term renters.

NEW YORK, NY – Blueground, the fastest-growing PropTech company in the 30+ day rental sector, announces its newest market in the US: Miami. Blueground is reinventing the way people live with a curated global network of close to 10,000 quality, turnkey homes in the most sought-after neighborhoods, offering an ideal solution for the remote worker, business traveler, or anyone looking to explore a new city. Each apartment is fully-furnished and equipped, available on flexible terms for stays of a month or longer. In Miami, Blueground is offering apartments in diverse neighborhoods from Downtown Miami to Doral, Wynwood to Coral Gables. Expanding further north, Blueground also offers accommodations in Miramar and Fort Lauderdale. 

Blueground’s strategic growth in the market comes at a high demand period for Miami. As many employees continue to have the opportunity to work from anywhere, Miami offers a warm-weather haven with easy access to an active, outdoor lifestyle. No longer just a way of life for retirees, flying south for the winter has become a popular choice among young professionals seeking a change of lifestyle. With over 90% occupancy across residential buildings in the city, Miami continues to be a popular choice for both year-round residents and the new millennial Miami “snowbird.”

As landlords and property management companies see a growing trend in the real estate market around furnished and flexible rentals, Blueground is recognized as the ideal partner for them to diversify their portfolios. Blueground transforms the rental experience for landlords, overseeing thorough background checks to guarantee reliable, responsible tenants. The company also provides value to landlords with a consistent revenue stream, guaranteeing rent for the year with high-quality guests both individual and corporate.

“We see so much opportunity in Miami; from seasonal escapes to medical tourism to those that have the ability to work-from-anywhere and just want to try out the Florida lifestyle,” says Agnes Pierre-Louis, General Manager, Blueground Miami. “We’ve established relationships with prominent partners throughout the city, and look forward to expanding further to offer a wide range of options to our guests across Miami’s eclectic neighborhoods.”

Miami is a major logistic and financial hub for companies doing business with Latin American markets, thanks to its proximity to the region. Miami has recently seen an influx of companies setting up offices in the market, particularly in the finance and asset management industries, as well as tech companies. Catering to corporate clients, Blueground works directly with these companies to cover needs in South Florida such as temporary accommodations for employee relocation, summer intern housing, rotational moves or project work, and long-term housing.

Each Blueground apartment is furnished with a warm and approachable yet elevated aesthetic that invites guests to feel at home while remaining free to roam and explore the city. Easing the settling in process, Blueground offers discounted access to 50+ concierge-style lifestyle partners from laundry delivery to meal kits and wine deliveries, giving guests the tools and the confidence they need to live and explore the new city. Recognizing the importance of having a car in Miami, partners include rental cars by the hour from Getaround, Hertz rentals for a longer trip, and on-demand local parking with SpotHero.

The Miami launch follows the recent introduction of Blueground in Austin, adding to current US markets including Boston, Chicago, Denver, Los Angeles, New York, San Francisco, Seattle, and Washington D.C. Blueground is currently in 26 cities globally with plans to expand to 50 cities by 2025. 

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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.