Bolstered by the strength of the Book Direct movement, the company also announces two new strategic hires to amplify US sales and social media presence.
UK – Boostly, the brand that provides property managers with the tools and tactics to increase their direct bookings and boost their profits, has announced a significant milestone in its brand mission. This year, the company has generated $3m in tracked direct bookings through Boostly websites – triple the figure it set out to achieve by the end of the year – and is also on track to hit $1m revenue in December.
An international team of 40 people now makes up the business, which has helped 250,000 clients worldwide with its unique combination of website design services and marketing training. Through the Boostly Academy – the world’s largest community for short stay accommodation owners – the brand also provides an important forum for industry members to share insight and collectively improve their businesses, in the form of podcasts, Youtube videos, and free training.
Boostly’s original mission was to empower a million property managers and hosts to cut down their over-reliance on OTAs, a goal that Founder & CEO Mark Simpson feels will be achievable in a couple of years' time.
“Around two-thirds of property managers we’ve spoken to over the past few years have less than 25% direct bookings, and a third didn’t even have a website,” said Mark Simpson. “To help property managers generate direct bookings is fantastic, but to have tripled our original aim of $1m with two months to spare before the end of the year is incredible.”
He added: “The Book Direct movement has gone from strength to strength in hospitality and lodging, and no one is ignoring how powerful it can be. We’re proud to have helped property managers and hosts take greater control of their own marketing and digital presence. This will be so important in today’s economic uncertainty when businesses will be feeling a squeeze on profits and OTA fees continue to remain high.”
To support the continuation of the company’s growth, Boostly has also announced two new strategic hires to the business in sales and marketing.
Baylor Phillips is Boostly’s first North American Sales Manager, and will be tasked with growing Boostly’s current top market for direct bookings. Boostly websites in the U.S. have generated $500k of the $3m in direct bookings.
Sanya Shoaib joined Boostly’s Social Media and Marketing team in October, focusing specifically on the growth of the company’s Tik Tok channel. Based in Budapest, Shoaib brings a wealth of digital marketing and social media experience, having co-founded Smash Media and freelanced as a social media expert.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
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