Brightline will use revenue management to dynamically adjust prices according to real time demand and willingness to pay in order to create a modern retailing experience.
MADRID, SPAIN – Accelya, a leading global provider of technology solutions to the travel industry, has announced that Brightline, the provider of modern, eco- friendly, intercity rail in America, has selected Accelya’s revenue management solution that is provided on the FLX Platform.
The revenue management solution, which includes inventory control and reporting tools, will enable Brightline to create a modern retailing experience where prices are dynamically adjusted according to real time demand and willingness to pay.
Accelya’s revenue management software is currently used by more than 80 of the world’s most successful airlines, including full-service carriers such as Iberia and Air Europa, to optimize revenue.
Brightline’s forward-thinking approach to revenue management – influenced by the airline sector that has pioneered best practices – forms part of a longer-term strategy that includes its use of an airline-based passenger service system (PSS).
“Airlines have long been pioneers in the revenue management space and now smart, forward- thinking providers of other transport options like Brightline – who operate in a competitive transport landscape, competing with both air and car options for travelers – are keen to benefit from our knowledge of providing revenue management solutions to many of the world’s leading airlines.
“As a result, Brightline’s revenue management team can now use dynamic visualizations and a powerful user-friendly reporting tool to efficiently review and action hundreds of trains per day and are no longer so reliant on historical data that in these pandemic times is of much less value,” said Ben Druce, Head of RM Account Management & Sales at Accelya Americas.
“Accelya will enable us to streamline our revenue management processes and work more efficiently, while at the same time continuously optimizing our revenue streams using real-time data integrations,” said Sean Beason, Director Pricing and Yield from Brightline Trains.
During the last year, Accelya has invested heavily in revenue management innovation and haslaunched over 300 system enhancements, providing airlines and other travel companies with ground-breaking tools that integrate and display critical information from multiple sources, enabling airlines to make better and more profitable decisions that are less reliant on historicaldata.
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