Airport duty-free isn’t as cheap as we are led to believe, according to research by Duty Free Hunter and Provident.
A new report reveals travellers are being charged up to 320% more for products in duty-free than they would pay on the high street. Customers are being charged up to 320% more for duty-free products sold in airports, compared to the same products on the UK high street.
This includes favourites such as Toblerone, Jack Daniel’s and Paco Rabanne.
Provident have produced a report which makes reference to research completed by Duty Free Hunters comparing duty-free item costs around the world against UK high street prices
Airport duty-free isn’t as cheap as we are led to believe, according to research by Duty Free Hunter and Provident.
With a huge selection of souvenirs, food, and drink advertised at discount prices, it’s no wonder that travellers are expected to spend $125b (US dollars) in duty-free stores worldwide by 20251. However, a new campaign from Provident titled “The Global Cost Of” has revealed some of the nation’s favourite duty-free products are actually cheaper if bought on the UK high street.
The report compares popular duty-free items such as Toblerone, Jack Daniels, and Paco Rabanne perfume products, and found that customer are paying up to 320% more in the airport than they would on the UK high street.
Customers are charged up to 320% more for a duty-free bar of Toblerone compared to the UK high street
Toblerone is a staple of most duty-free stores around the globe, and some are charging customers up to £12.60 for their favourite snacks – a huge mark-up considering a 360g milk chocolate Toblerone bar costs an average of £3 on the UK high street 2.
Airport Duty Free – cost of a Toblerone
Over half of duty-free stores are charging more than the high street for a 1l bottle of Jack Daniel’s
Jack Daniel’s is another duty-free staple that many travellers will see for sale in shops during their time in the airport. However, according to data gathered by Provident, customers are being charged up to 28% more than retail price for a 1l bottle of Old No. 7 by the popular whiskey brand.
Airport Duty Free – cost of a 1l bottle of Jack Daniels
The sweet smell of a bargain! Millions of Brits charged extra for their favourite perfumes and aftershaves at airports around the globe
Many of us presume that duty-free stores offer a range of discounts and deals, and many head straight for the perfume and aftershave section to take advantage of special prices. However, the analysis by Provident shows that, although some airports offer discounts, there are many that actually charge more than high street stores do. Though only Barcelona duty-free charges females more, 16 airports are charging males more than on the high street.
Airport Duty Free – the cost of Paco Rabanne (Men's 100ml bottle)
Airport Duty Free – the cost of Paco Rabanne (Women's 50ml bottle)
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
