BVA BDRC research reveals lessons for leisure, travel and cultural sectors to help unlock consumer spending after the crisis. Confidence in Local Government is 21 points higher than in Federal Government.
WASHINGTON, USA – The third Covid-19 US Sentiment and Purchasing Intent Survey, by international research company BVA BDRC, reveals encouraging signs of an uptick in overall consumer sentiment, up to 7.2 from 6.9 in the previous week. Those in the Generation X age range (40-54 years) and Generation Z (18-22 years), registered the biggest change in sentiment, + 7 points each on the previous week.
The on-going surveys are designed to assess how the coronavirus crisis is impacting the overall sentiment and confidence of US and international consumers and evaluate how quickly they are planning to resume regular spending on leisure, travel, hospitality and cultural activities, all vital to helping economies recover and restore the millions of jobs currently lost or on-hold.
US Confidence in Local vs. Federal Government Performance
This week’s findings show that the overall mood of Americans edged higher, with a third saying that the worst has passed.
However, there was a marked difference in Americans’ confidence in their Local Governments' handling of the crisis vs. that of the Federal Government.
75 per cent of Americans are completely or fairly confident in their Local Governments' performance vs. only 54 per cent in the performance of the Federal Government. 43 per cent registered that they were either not at all or not very confident in the performance of the Federal Government’s handling of the crisis.
That said, given what Americans know today, nearly half (42 per cent) think that life will return to something close to normal by at least summer 2020. 18 per cent said that ‘close to normal’ life would not be achieved until well into 2021.
Unlocking consumer spending after coronavirus
With several weeks of lockdown under their belt, more U.S. consumers are anticipating resuming their general leisure activities within the next three months.
Most popular anticipated activities are; going to a restaurant (57 per cent), going shopping or to a mall (51 per cent) and going to the gym (49 per cent).
36 per cent intend to go on a day out to a visitor attraction within the next three months, with 28 per cent making plans to visit a museum or cultural venue. Unsurprisingly, those aged 55 years or over were least likely to be making plans for days out (16 per cent and 23 per cent).
However, museum visitors expect to see a range of significant changes before their post-Covid-19 visit. 57 per cent expect to see sanitizing hand gel or wipes available throughout the museum; 49 per cent want enhanced cleaning of public areas and 42 per cent want enforced social distancing. 37 per cent want to see staff wearing face masks.
Hotel vs. homestays post Covid-19
More Americans expect to travel in the next three months: 26 percent intend to book a U.S vacation and 23 per cent an international vacation. Potential travelers expect hoteliers and homestay owners to make sanitizing hand gel available and implement new cleaning standards before their next stay.
Worryingly, 27 per cent of past homestay (Airbnb, VRBO) guests say they will not stay in such accommodation again until a vaccine or cure is found. This attitude compares to only one-in-ten hotel guests.
“While it is encouraging to see an increased expectation amongst consumers that they'll resume ‘normal’ activities such as dining out and enjoying cultural venues in the next three months, there are clear messages for the travel and tourism industry,” commented Matthew Petrie, President of BVA BDRC. “Enhanced cleanliness standards and practices are vital to meet expectations for hotel stays and museum visits, while the homestay sector is set to see a tougher time rebounding.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.