On the Beach has compiled their Big Winter Sun Report. Booking data has revealed that the Canaries is the number one destination this winter; Of those heading to the islands, more than a third are heading to Tenerife.
The Canaries is the number one destination for holidaymakers looking for winter sun this year with more than 40% heading to the tropical islands for a holiday.
The Big Winter Sun Report conducted by travel experts On the Beach, found that of those heading to the Canaries, more than a third are heading to Tenerife, closely followed by Lanzarote. Hot on the heels of the Canaries is Majorca in third position.
Mainland Spain is another top destination with 17% of sunseekers heading to the sun spot, with the Balearics, Turkey and Greece making up the rest of the ‘hot list’.
The top 10 list of winter sun destinations
- Canaries (40%)
- Spain (17.2%)
- Balearics (8.5%)
- Turkey (6.9%)
- Greece (6.9%)
- Portugal (4.9%)
- Egypt (3.8%)
- Cyprus (2.7%)
- Malta (2.5%)
- Morocco (2.1%)
One noticeable trend is Turkey’s rise, with a significant increase in holidaymakers travelling to the Eastern Mediterranean destination.
In fact, according to consumer research conducted by On the Beach, 52%* of Brits have either been to Turkey or are planning to visit within the next year.
Of these bookings to the top winter destinations more than half (57%) have chosen to go all-inclusive. In fact, since 2019, the number of holidaymakers who are now choosing an all-inclusive holiday has risen 8%, as they look to make their money go further during the cost-of-living crisis.
As this shift towards all-inclusive becoming the norm continues, there is a simultaneous shift of holidaymakers looking to book five-star hotels, an increase of 20% since 2019, as they look to spend a little extra for a high-quality hotel knowing that their food and drink will be included for the duration of their stay.
Zoe Harris, chief customer officer at On the Beach, said: “It’s no surprise seeing the Canaries taking top spot for winter destinations, it’s been a firm favourite of many Brits for a good number of years.
“However, on average, it’s one of the priciest locations for a seven-night all inclusive stay and with cost being at the forefront of everyone’s mind, we’re seeing destinations such as Turkey and Egypt make a significant rise as a go-to winter sun escape.”
According to On the Beach’s Big Winter Sun Report, on average, Malta comes out as one of the cheapest destinations for a seven-night all inclusive break with the Balearics and mainland Spain not far behind.
Average cost of a seven-night all-inclusive
- Malta – £282.57
- Balearics – £294.89
- Spain – £305.93
- Morocco – £311.69
- Portugal – £355.03
- Turkey – £364.37
- Greece – £364.91
- Egypt – £378.47
- Cyprus – £384.95
- Canaries – £396.23
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
