Situated immediately after security airside at Terminal 2: The Queen’s Terminal, the newest Case store stocks a tantalising selection of premium brands for luggage, leather goods & travel accessories.
The UK’s leading premium travel goods & luggage retailer Case has officially opened the doors of its first standalone store in the new Terminal 2: The Queen’s Terminal at Heathrow Airport in London.
Situated immediately after security airside at Terminal 2: The Queen’s Terminal, the newest Case store stocks a tantalising selection of premium brands for luggage, leather goods & travel accessories. On display are a host of world famous brands including Tumi, Rimowa, Ted Baker, Samsonite, Victorinox, Globe-Trotter, Bric’s, Paul Smith and Lulu Guinness.
Case won the bid for its coveted new store in Terminal 2 by creating a highly appealing retail offer to engage with customers via the very latest digital and visual technology. It is the company’s third airport travel retail site following standalone stores already successfully operating in both terminals at Gatwick.
Case’s new T2 store design is a true evolution in travel luggage retail. The central feature is a 3.5 metre high light bulb display set against a backdrop of angled perimeter floor-to-ceiling monitor stacks, broadcasting bespoke and abstract media to entice the customer inside and reveal the products.
This revolutionary new store concept was designed by Raylian Store Design and developed around the variety and flexibility of multi-channel retailing.
Explains Nick Short, Creative Director at Raylian: “The design is a total evolution in the way luggage and travel retail is experienced within a technologically advanced visual environment that engages on multiple levels. This is a futuristic, multi layered, visionary airside luggage store packed with contrasting elements to stimulate and delight the travelling consumer”.
Stephen Spitz, CEO and Chairman of Case says: “Once again, we have created an evolutionary luggage store offering a hand-picked selection of premium luggage & travel accessories from the world’s most aspirational brands. It is a truly iconic store that provides everything a business or leisure passenger could possibly need or desire to enhance their journey”.
Case Luggage is the UK’s leading retailer of quality travel goods. Visit www.caseluggage.com for a choice of over 40 different premium brands.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
