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CellPoint Mobile offers Travel Bank mWallet solution for airline

Fully branded, plug-and-play mobile wallet bypasses high cost & data integration hurdles, enabling deployment in a matter of weeks.

BARCELONA, SPAIN – CellPoint Mobile, a global payment solutions company whose technology enables airlines to easily manage and control the complex and costly travel payments ecosystem, is rolling out a passenger-centric, off-the-shelf mobile wallet solution for airlines whose passengers are increasingly managing their travel-related purchases, transactions and records from smartphones and mobile devices.

The Travel Bank mWallet solution enables airlines to boost revenues and income streams through an airline-branded, omni-channel universe offering numerous paths to purchase, reduced customer acquisition costs, and higher conversion on ticket sales and ancillary revenue opportunities for millions of passengers. According to Air Transport World and SITA, 97% of 2014 airline passengers traveled with a smartphone, laptop or tablet, and 18% carried all three.

Within a centrally controlled environment, CellPoint Mobile's Travel Bank mWallet supports Electronic Miscellaneous Documents (EMD), loyalty rewards, coupons and payment methods as tender, allows airlines to convert Denied Board Compensation (DBC) events and other types of compensation into revenue opportunities, and can integrate seamlessly with other electronic payment wallets, such as Apple Pay, Google Pay and MasterPass.

The ewallet also serves as a mobile repository of passenger travel documents, including boarding passes, tickets, loyalty program currencies and rewards status as well as notifications and other travel and payment data. Operating in online and offline mode, the Travel Bank mWallet ensures continuous access to passenger records.

Airline-branded mobile solution
"Today's airlines recognize the importance of facilitating and aiding passenger's journeys in the mobile environment, but carriers are often challenged by costs, time and data integration hurdles of rolling out an airline-branded mobile wallet, as well as the added costs of attracting and acquiring customers into their online universe," said Kristian Gjerding, CEO of CellPoint Mobile.

"With this plug-and-play solution, airlines can deploy a fully branded digital universe across all channels in a matter of weeks, not months," he says. "They can manage tender and non-tender records, enjoy higher conversion on both ticket sales and ancillary products/services, and boost revenues by leveraging additional cross-selling opportunities that emerge when passengers stay within an airline's branded universe for purchases and payments."

Gjerding and members of the CellPoint team will attend the IATA World Financial Symposium (WFS) Sept. 16-17 in Barcelona, where Gjerding will discuss "Cyber Attack! Beyond Firewalls" on Sept. 16 during a panel presentation on payments and loyalty program fraud. CellPoint Mobile is a 2015 WFS Silver Sponsor of the WFS. On Sept. 2, CPM also announced a solution that enables airlines to roll out Apple Pay in a matter of hours or days, rather than weeks or months.

News Editor - TravelDailyNews Media Network | + Posts

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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