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Brazil, Peru, Chile

Kuoni launches nationwide marketing campaign for South American adventures

The new campaign features incredible and spectacular destinations like Brazil with Copacabana Beach and Christ Redeemer, Peru with Machu Picchu, and Chile with Atacama Desert hoping to inspire the travellers.

Kuoni has announced the launch of a dedicated nationwide marketing campaign highlighting adventures, exploration and unworldly landscapes in South America.

Kuoni’s 21 retail stores and four partnership stores have increased sales to the South America region by providing tailored expert advice and sharing first-hand experiences.

Kuoni’s well-travelled and knowledgeable travel experts are ready to craft an adventure to South America completely tailored to the customer’s needs.

Among the South American itineraries featured in the latest campaign is Brazil. Travellers can take in the highlights on a 13 night independent itinerary starting in Rio with its famous Copacabana Beach, Sugar Loaf Mountain and the statue of Christ the Redeemer, then marvel at the spectacular natural wonder of Iguaçu Falls, the meeting place of Iguaçu and Paraná Rivers. A cruise on the Amazonian river is also featured.

Peru offers unforgettable experiences and memorable adventures including the ancient man-made wonder, Machu Picchu which is on many peoples must-see ticklist. The country recently drew crowds in London’s Covent Garden, where the Peru Tourist Board and TV personality and adventurer Ben Fogle produced a three-metre high Lego model of Machu Picchu.

Kuoni is also offering a “Taste of Peru” on a 7 night private tour. On the tour, customers will visit Peru’s capital Lima, Cuzco, the ancient capital of the Incas, and the Sacred Valley, deemed to be the heartland of the Inca Empire due to its unique location.

Another South American destination highlighted by Kuoni is Chile, a diverse landscape enabling explorers to experience climatic extremes. From the driest place on earth, the Atacama Desert, to the natural beauty and the spectacular fjords and glaciers in Torres del Paine National Park, Chile is perfect for trekking and breath-taking vistas. Kuoni’s personal travel experts can tailor-make holidays to include the mystical Easter Island home of the Moai statues, another awe-inspiring sight.

Sarah Beckwith, Market Manager said: “Kuoni launched the new Discover brochure in October 2011, bringing together the very best of Kuoni’s escorted tours and highlighting the opportunities for tailor-made travel, particularly in South America, to experience a true adventure, iconic sights and treasured moments”.