Secretary Gloria Guevara accepts Award on behalf of the Mexico Tourism Board. Mexico is the first tourism board to be awarded 'Virtuoso Tourism Board of the Year'.
The Mexico Tourism Board was honored by renowned luxury travel network, Virtuoso, with the first-ever “Virtuoso Tourism Board of the Year” award. Mexico was bestowed the award for its bold diversification and promotion strategy, creative advertising campaigns, and robust industry partnerships.
Mexico’s Secretary of Tourism, Gloria Guevara, accompanied by Mexico Tourism Board, Chief Operating Officer, Rodolfo Lopez-Negrete, accepted the award at the Bellagio Hotel, in Las Vegas yesterday evening. The ceremony formed the centerpiece of “Virtuoso Travel Week”, a major luxury travel trade fair attended by more than four thousand industry experts from 85 countries hosting approximately 350,000 business meetings, representing the largest attendance at this event in the past 24 years.
The award recognizes Mexico’s strong engagement with the travel industry. Within the Virtuoso network, the Mexico Tourism Board has demonstrated deep involvement through advisor development efforts, press events, marketing programs, and sales campaigns, while also hosting educational trips and participating in events and meetings.
“Mexico has been an integral part of the Virtuoso destination family throughout the years and continues to show its commitment to this network from the highest levels,” said Matthew D. Upchurch, CTC, Virtuoso Chairman and CEO. Virtuoso is the industry’s leading luxury travel network. This by-invitation-only organization comprises over 340 agencies with more than 7,200 elite travel specialists in 20 countries in North and South America, the Caribbean, Australia and New Zealand, as well as over 1,250 of the world’s best travel providers and premier destinations. The network’s member agencies generate over $9.6 billion annually in travel sales, making the group the most powerful in the luxury travel segment.
“Mexico is a unique destination, close to my heart, and I am thrilled to see that our members and their clients share my passion for the diverse beauty, proud heritage, stunning cuisine and a rich experience Mexico offers upscale travelers.”
Upchurch acknowledged Mexican President Felipe Calderon for elevating tourism at a government policy level.
Upon receiving the award, Secretary Guevara said, “We are very proud of our relationship with Virtuoso. 2011 was a record breaking year in terms of tourism to Mexico. Achieving this was a team effort. We continue to value the expertise of Virtuoso and Virtuoso’s advisors. The Virtuoso network will always will have friends in Mexico.”
Photo: Mexico Tourism Board Chief Operating Officer, Rodolfo Lopez-Negrete; Virtuoso Chairman and CEO Matthew D. Upchurch, CTC; Mexico’s Secretary of Tourism, Gloria Guevara
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.