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The Travel Institute`s 2004 National Forum focuses on attendee interaction

The Travel Institute has announced important program details for its annual National Forum

The Travel Institute has announced important program details for its annual National Forum being held September 10-12, 2004, at the Arizona Biltmore Resort & Spa in Phoenix. This year`s Forum, a celebration of The Institute`s 40 years of excellence, features significant program changes that will enhance attendees` educational experience.



Think-tank discussion groups, popular in past Forums, will encourage participants to exchange ideas with a cross-section of industry professionals. Attendees will be engaged in rotating discussion groups that respond to the general session presentation topics in lively problem-solving sessions. Each session will be moderated by an industry leader from a travel agency, supplier, or Institute board member or manager, allowing for varying perspectives on key issues.



A cornerstone of the Forum will be the integration of innovative concepts from the best-selling book Six Thinking Hats. Authored by Dr. Edward de Bono, this creative method of parallel organizational thinking has been embraced by Fortune 500 companies as a productive planning, communications and solutions tool. Barbara Stennes, CSP, a Certified Master Trainer of Six Thinking Hats, will lead activities throughout the weekend with help from travel industry leaders who have been trained as facilitators.



During the course of the conference, attendees will engage with up to 30 fellow travel professionals in their rotating discussion groups. We view the National Forum as a tangible extension of our community of knowledge and insight, said Institute president and CEO, David Preece, CTC. In addition to learning from recognized subject experts, the interaction among participants will be an essential part of the educational experience this year.



Networking activities and exciting events are also scheduled, including The Travel Institute`s 40th birthday gala, honoring the past and future of The Institute. Attendees can also enjoy the wonderful amenities offered by the Arizona Biltmore such as great golf, refreshing spa experiences and tours of the resort`s Frank Lloyd Wright-inspired architecture.

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