Beverly Center, Southern California's premier fashion destination, unveils programming, services and amenities for the international and domestic tourism market, with an emphasis on China's business and leisure customers and Chinese students.
LOS ANGELES – Beverly Center is prepared to deliver an exclusive shopping experience to the entertainment industry’s favorite shopping center with existing and new retail initiatives for visitors to Los Angeles.
Susan Vance, Beverly Center’s marketing and sponsorship director, welcomes Chinese travelers with their friends and families to the United States, “We are very excited to expand our current international tourist offering to provide innovative amenities and services for Chinese visitors to Los Angeles. Chinese tourists now represent the number one overseas arrival to LAX, and this number is expected to continue to increase in the future. Our comprehensive strategic review of industry best practices and trends among Chinese tourists led Beverly Center to develop a robust, multi-year strategy to enhance our offering to Chinese customers, emphasizing our unique connection with the Hollywood and entertainment industry in Los Angeles.”
China’s global bankcard network, China UnionPay, is accepted at nearly 100 Beverly Center retailers including Apple, Burberry, Coach, Gucci, Hugo Boss, Louis Vuitton, Michael Kors, Montblanc, Omega, Prada, Saint Laurent, Tiffany & Co., Tumi, H&M, XXI Forever, GNC Live Well, Bloomingdale’s and Macy’s, to name a few. China UnionPay is also accepted at all Bank of America® ATMs within the Center. For the customer who prefers the convenience of a universal form of payment when visiting the Center, guests may also use China UnionPay cards to purchase Beverly Center American Express® Gift Cards in any denomination between $20 and $500 at the Guest Services desk on Level 6, which can be used in all stores that accept American Express.
The Center provides a multi-lingual service platform with in-language staff providing assistance and translation services in Mandarin, as well as in several languages including French, German, Hungarian, Japanese, Korean, Russian and Spanish. (staffing hours vary). The Center also provides a Chinese language directory detailing merchants, restaurants, Center maps and other services at the Guest Services desk, with additional translations in four languages.
Tourists who visit Guest Services upon arrival are given a “By Invitation Only” card, offering retailer discounts, promotions and a signature appreciation gift for shopping at the Center.
In order to directly connect with China’s digitally savvy consumer, Beverly Center offers Chinese language information on its website with the ability to book large group tours through the Travel and Tourism section translated into seven languages (Chinese, English, German, Japanese, Korean, Portuguese and Spanish). In recognition of the fact that Chinese consumers are highly reliant on Chinese social media platforms when planning travel and shopping activities, Beverly Center has launched a Sina Weibo presence to communicate with Chinese customers and announce important milestone events such as back-to-school, the Mid-Autumn Moon Festival, Lunar New Year and graduation.
Beverly Center is actively building relationships with key audiences and influencers of Chinese tourists, including individual travelers, group tours, business travelers, Chinese students in Los Angeles and LA-based friends and family of Chinese travelers. As part of this outreach, Beverly Center has developed partnerships with key China and Los Angeles based tourism providers and local Chinese student groups, among others. Beverly Center will also vigorously build its brand within the Chinese travel market and Chinese consumers via advertising, public relations and marketing partnerships in China.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
