Leading OTA turns to cutting-edge technology to fuel expected post-COVID growth.
MUMBAI, INDIA and SOUTHLAKE, TEXAS – Cleartrip, a leading online travel and leisure aggregator in the Middle East and India, has signed a multi-year deal with Sabre Corporation.
The expanded, long-term agreement sees Sabre become Cleartrip’s largest global distribution system (GDS) partner and is part of the OTA’s strategy to streamline its GDS relationships. Focusing on advanced technology to spur growth, Cleartrip will be able to create compelling shopping experiences for customers and provide an enhanced level of expertise to help people travel again. One key feature of Sabre’s technology will be its Bargain Finder Max API, which Cleartrip will use to customize shopping experiences for travelers and tailor search results for the most relevant fares based on a range of itinerary preferences.
“This is a pivotal moment for Cleartrip, and we’ve acted fast to secure our recovery and invest in future growth,” said Amit Taneja, Chief Commercial Officer. “Our primary focus is to offer our customers the most intelligent and compelling shopping experiences – this is crucial in winning back their trust in the short-term and loyalty in the long-term. Sabre is uniquely positioned to deliver next generation technology – and will be crucial to our growth plans both during the recovery and beyond.”
Cleartrip, which sells more than seven million flight tickets and 1.5 million hotel room nights each year, has established a leading position in the highly competitive regions of India and the Middle East.
“As travel agencies look to secure a competitive edge during this uncertain time, many are choosing a partner with the stability and resources to continue investing in advanced and new technology solutions,” said Sean McDonald, vice president, online travel for Sabre Travel Solutions. “The online sector is at the forefront of travel’s recovery, so there is a huge opportunity for Cleartrip to act fast and position itself for growth. Cleartrip’s decision to streamline its GDS strategy and focus on its partnership with Sabre will enable the OTA to tap into expected growth in demand both during the recovery and beyond.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
