With the new addition, ClickTripz plans to unveil a number of joint innovations in the coming months, which leverage the proprietary technology developed at TheSuitest.
Travel technology company ClickTripz announces its acquisition of pioneering hotel data-science startup, TheSuitest.
TheSuitest gained acclaim for applying Wall Street-style data analytics to the lodging market and joins the firm’s new technology innovation centre, ClickTripz Labs.
With the new addition, ClickTripz plans to unveil a number of joint innovations in the coming months, which leverage the proprietary technology developed at TheSuitest.
This technology helps make sense of unstructured travel buying information, allowing businesses to gain insight into market dynamics and anticipate consumer behaviour online.
The first product ClickTripz Labs is launching aims to dramatically increase conversion rates for travel suppliers and online travel agents (OTAs), using a mix of metasearch technology and machine-learning enhanced targeting. The product displays rates from other channels on supplier websites and OTAs, allowing consumers to easily compare prices, without leaving to check rates.
Ross Weber, ClickTripz’s CEO states: “Mastering data management has always been an integral part of our business.”
He continues: “With the acquisition of TheSuitest, we are doing more than just strengthening our internal data science capabilities – we are also extending that core competency to a new generation of tools and products for the online travel industry. These aim to help travel suppliers optimally sell their inventory.”
“Whereas other travel tech companies have begun to diversify into different verticals, ClickTripz is taking a distinctly different tack, deepening its focus on travel data and integrated solutions for lodging suppliers,” Weber concludes.
As part of the acquisition, TheSuitest team will join ClickTripz at its Manhattan Beach, CA, headquarters to spearhead new product initiatives.
Co-Founder of TheSuitest, Jeremy Murphy confirms: “Joining ClickTripz was an obvious choice for us.”
“This is a special opportunity to combine our cutting-edge, data-crunching machinery with an established travel technology firm that has a track record of creating win-win solutions for suppliers, publishers, advertisers and consumers,” says Murphy.
TheSuitest’s Murphy and Co-Founder Michael Aucoin both entered the travel industry from unconventional backgrounds. Murphy began his career analysing investments for Goldman Sachs and later developed models of financial markets as the risk manager of a hedge fund. Aucoin was a senior engineer in Microsoft’s Xbox division, and developed physics engines at DreamWorks to animate blockbusters like Shrek and Kung Fu Panda. Together they bring a uniquely technical perspective to an industry that is transforming itself to harness the vast amount of untapped data generated by consumer searches and constantly fluctuating prices.
ClickTripz is a travel technology company that builds innovative software solutions for suppliers, publishers, advertisers and travellers. From marketplaces that connect the industry through proprietary ad-serving technology, to cloud-based tools that help hoteliers put heads in beds, ClickTripz has solutions that drive revenue at scale. Founded in 2010 and with offices in California, Washington DC and London, the platform currently comprises thousands of active campaigns from worldwide partners, spanning 31 different languages and addressing tens of millions of travel queries per month.
TheSuitest’s innovative hotel search technology has been featured on the Today show, Mashable, the NY Times, LA Times and other leading news outlets.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
