CNN and TripAdvisor announced a first-of-its-kind partnership between the worlds’s leading international news brand and the world’s largest travel site.
CNN International’s global travel portal, CNNTravel.com, will be integrated with the most up to date TripAdvisor reviews and ratings, enabling CNN readers to view them in real time. Readers can book hotels mentioned in CNN Travel articles via TripAdvisor, or find TripAdvisor user reviews, photos and maps of featured restaurants, bars and other landmarks.
One of the key advantages of the deal is giving CNN Travel readers access to the best available hotel prices through TripAdvisor’s hotel price comparison search function. The same TripAdvisor content and booking functionality will also be available when CNN Travel readers access CNN’s 4,000 partner hotels on the CNN Travel homepage.
CNN Travel Executive Producer Andrew Demaria says it will make the experience for current CNN Travel users on both desktop and mobile far more in-depth and comprehensive.
“CNN Travel and TripAdvisor are a great fit. The two brands align with each other and this partnership formalizes what is already a solid relationship. Ultimately, this is really all about the user, especially when using their mobile to book accommodation when planning a holiday or while they’re on the road traveling. Readers can now search for hotels, book accommodation or write a review via the CNN Travel site. This means a better experience for our audience.”
TripAdvisor’s Director of Partnerships for APAC, Aaron Hung added, “We are excited to be partnering with CNN to integrate TripAdvisor’s rich user-generated content with CNN Travel, complementing CNN Travel’s highly popular travel articles. What’s even more exciting is once readers have decided on their hotels, they can compare prices and book it via TripAdvisor – it couldn’t be easier.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.