Market demands for a focus on responsible travel are being met by working with local charities and planting trees.
UNITED KINGDOM – UK company YellowWood Adventures Limited is ideally positioned for the bounce-back in international travel; specialising in small group adventures in remote locations including Ethiopia, Kyrgyzstan, Mongolia & Ladakh.
Ahead of the curve in responsible practices, YellowWood partners with local charities to support the communities they travel through, including Hamlin Fistula Ethiopia, Food Blessed in Lebanon and 17,000 Ft Foundation in Ladakh, Northern India.
They also plant 15 trees for everyone who takes an international flight to one of their adventures via partner charity WeForest.org.
"Over half (55%) of global travellers report being more determined to make sustainable travel choices than they were a year ago, but barriers include a lack of knowledge and available or appealing options when trying to put this into practice." – Booking.com's 2019 sustainable travel report
Travellers are also seeing how the slowdown of human travel due to the impact of the coronavirus has had an enormous positive effect on the environment, and this is changing perceptions of how people wish to travel in the future.
YellowWood already has this infrastructure in place, and is currently crowdfunding to expand their team, to be able to provide more clients the type of sustainable, experiential travel they are looking for. They have already reached £37,000 with five weeks still remaining of the campaign.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
