'Price Drop' gives consumers increased visibility into cruise deals.
PENNINGTON, N.J. – Cruise Critic announces the launch of Price Drop, a new way to shop for cruise deals.
Price Drop offers travelers the ability to compare recently reduced cruise fares with the highest published rates from the past seven days – highlighting the most significant price drops and best value-for-money.
By using Price Drop, consumers can:
- Browse or search deals by month, cruise line, destination, cruise length, cabin type and price drop percentage.
- Watch for new price drops by subscribing to Price Drop email updates based on cruise preferences.
- Easily find more information on cruises listed on Price Drop by referencing Cruise Critic reviews.
“Typically, cruise deals are displayed as a discount from the brochure rate, which is often much higher than the price people actually pay,” says Melissa Paloti, Cruise Critic’s director of product development. “We’ve found that by changing that metric, and comparing current prices to those from just a week prior, consumers are given more visibility into the true savings offered. Our goal is for Price Drop to highlight the best deals available, and give consumers greater confidence when buying a cruise.”
How does Price Drop work?
Every day, Price Drop pulls current fares across major cruise lines and compares them to published fares from the last seven days. If prices have dropped during that period, the discounted cruise fare is added to Price Drop, along with the discount percentage.
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